More Powerful AdWords Reports In Your Campaign

You can now see how customers interact with your ads before they click through to your website and even know how often do they open a product extension plusbox or get directions to your store directly from the ad. And can check out how long customers stay watching the video and display ads or interact with your ad’s content.

Google has launched a new report in AdWords to help you determine interactions that take place before a click-through for video ads, display ads built with the Display Ad Builder, product extensions and location extensions. If you’re not yet using these ad products, now is a great time to give them a attempt given the expanded reporting now available.

To access the new report, choose the “Free clicks” view within the Dimensions tab of your AdWords account. If you don’t see the Dimensions tab, you can allow it by clicking the arrow button next to your present tabs above your performance table.

Here, you can find stats on actions your customers take without having to click through to your website. To differentiate them from clicks that you pay for, we’ve labeled them “Free clicks” and kept them apart from the paid clicks listed in other tabs.

Campaigns or ad groups with a high number of free clicks may mean that your ads are performing good than they appear to be elsewhere in your account. A high free click rate may specify ads that your customers find useful without needing to visit your website. For example, getting directions to your store (via a location extension ad) may be all your client needs to instigate an in-store purchase. Conversely, video ads that have low play rates may signify a creative change that needs to take place to keep customers engaged.

Knowing how customers interact with your ads will help give insight into how they research and buy online and what content captures their interest and prompts action. Ads are likely to persist to be more and more interactive, so take advantage of this new report to create ads that are more engaging and useful, all with the decisive goal of increasing sales for your business.

Adwords Home Page Now With New Features

Many advertisers want a quick snapshot of account performance and a summary of any important problems to address on their home page of campaign. However, the details vary quite a bit: Some advertisers want to rapidly identify any keywords with bids below their first page bid estimates. Others might want to focus on campaign-level metrics before diving into keyword stats or use a graph to quickly recognize any major fluctuations in performance. In short, customization is key!

With this in mind, Google has introduced a new version of the AdWords Home tab. Just like before, the page features a summary of account alerts and a graph of account presentation, but it allows for more extensive customization to help you check the parts of your account that matter to you.

The modules on the Home tab are based on saved filters created on your Campaigns tab. This provides you with the flexibility to define accurately which metrics and sections of your account are important to review right when you log in.  You can access it now by clicking “New version” on your accessible Account Snapshot page.

Some Factors To Consider For An Effective PPC Campaign

There are a number of things that a website should consider when running a successful PPC campaign. It is important to increase a marketing plan to get the finest return on investment from PPC marketing. Select the most suitable keywords that relate to the site’s business is important.

However, just choosing the most popular keywords does not essentially translate into profit. Selecting more precise keywords that will put a site in the first ten results of the search is also greater consciousness of consumers online. Furthermore, it is significant that it doesn’t cost too much money to get top spots for PPC marketing.

It is also significant that a site monitors the performance of their campaign. This will assist change the PPC marketing to make it more productive. At the same time, PPC marketing that has not proved its efficiency can be directly abandoned. Modified ad marketing is an incessant process that many Web sites do to augment their return on investment.

By keeping up with keyword trends and keyword costs and making sure that the costs meet your financial plan and making sure that keywords are not crowded with other campaigns you can be victorious at this sort of marketing. It is difficult at first but when you test your ads with keywords that are connected to your site then you can estimate the efficiency of your ad campaigns and you can get the hang of PPC advertising and can make the right campaigns for your Web sites.

Innovative Way To Manage Your Negative Keywords

Negative keywords are a great way to filter your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren’t applicable to the services you offer, you can improve the relevance of your ads and make your campaigns more effective.

In addition to filtering out specific terms in the context of a single ad group or campaign, many advertisers sustain a set of core negative keywords across several campaigns. Examples of these terms might be free or trial — search terms that aren’t capable if you’re looking to sell products on your website. Negative keywords like these don’t need granular management on the campaign level, and we’ve heard from many of you that you’d like a more scalable method to manage these broadly-applicable sets of terms.

Google has introduced a new way to manage negative keywords across multiple campaigns: negative keyword lists. With these lists, you’ll be able to manage a group of negative keywords in your account’s Control Panel and Library and connect them with multiple campaigns.

For example, say you have a set of negative keywords you constantly add to any campaign running on the Search Network. Formerly, you’d need to copy that set to every new search campaign you created in your account. Now, with shared lists, you can just create a single negative keyword list and connect it with each search campaign. If there’s a new negative keyword you’d like to add to all of those campaigns, just add it to your list and it will mechanically update across each campaign. Similarly, if you create a new campaign, you can add your negative keyword list to eliminate all of the necessary terms with just a few clicks.

SEO Copywriting Guidelines For PPC Ads

Pay per click management is a significant part of any search engine marketing campaign. With PPC, you can target customers who are searching for your products and services, driving them to firmly focused landing pages for converting them into customers.

A pay per click campaign permits you to instantly start building a search engine presence. Your PPC ads will appear atop the search results, in some cases even above the natural, organic search results.

Of course, you do have to pay for these ads. You pay by the click. So each time someone clicks on an ad, you’re billed according to the bidding charge for that keyword. And since you are paying per click you get, it’s important that you make sure you’re not wasting any money.

With good SEO copywriting, you’ll have powerful ads that draw clicks and well-written landing pages that turn those clickers into customers.

Here are some easy copywriting tips to follow for your PPC advertising efforts.

• Include the keyword in the ad-Make sure you put the keyword you’re targeting in the PPC ad’s caption. You can even repeat it within the ad text if there’s room for you to do so. This is a good idea for a couple of reasons. First, whenever someone searches for that keyword and your ad pops up, the keywords in your ad will be bolded, making it be obvious more. It also shows the searcher that your ad is pertinent to what they’re looking for.
• Don’t bite off more than you can chew-You only have a very limited space for copy in your PPC ads. Every word needs to provide a purpose. There’s only so much you can do, so try to focus only on the key profit or promise of your products/services.
• Make sure your landing pages bring on the ad’s promise-Your PPC ad should be linked to a special page about the offer made in the ad. Don’t just link all your ads to your homepage. You’ll lose a lot of visitors this way. And don’t make claims in your ads that you don’t back up on your landing page. The two should work together wonderfully.
• Test out different ads-The great thing about pay per click advertising is that it’s easy to test out special variations of your ads. You never can tell what will work until you try it. So mess around with different headlines, different keywords, different profit, and so on until you find the most efficient combinations.
• Tweak the campaign as you go-Pay per click management is a continuing task. You have to constantly monitor your PPC campaign to make sure it’s running as best as possible.

Use these easy tips to get the best PPC results.

Ways To Track Your Pay Per Click Optimization

Pay per Click – PPC is a popular technique of advertising which involves the use of search engines. PPC marketing involves placing the ad with precise keywords in the search engines. This ad will be visible to all Internet users. When any user clicks on this ad, he or she will be directed to the website of the person who has published the ads.

Pay per click optimization helps your website in receiving high ranks and thus you get more visitors. Pay per click happens to be one of the leading Internet marketing devices today. The search engines will show your website on their top searches whenever any user searches for exacting keywords used by you. This will surely boost traffic to your website and thus you will get good business.

It is very important to track your Pay per Click optimization technique, as if not used in proper way; it might not give the preferred results. There are odds that you might lose money if you will not keep track of PPC optimization. For this reason, it is must to examine the market and chose the keywords that are relevant and also in demand.

In order to find keywords that are in accomplishment, you will need to look out for keywords that are high in traffic but low in competition. It is enhanced to mention the specific keywords. For example rather than choosing “furniture” as your keyword, you can choose “customized Italian dining table”. Such specific keywords are termed as long tailed keywords. Now by adding “purchase” to this long tailed keyword, you can give clear picture to users and thus get fascinated parties to visit your website.

Here are more such tips that will help you to track your Pay per Click optimization

• It is necessary to have a deep study about the target market before even launching a new website.
• It is good to do an analysis on what kind of keywords are in demand in your particular market field.
• Choose those keywords that are high in rank but have less competition.
• It is must to give a call to action on the long tailed keywords like by using words like buy, pay, purchase, sale, etc.
• Make sure that the landing pages are in sort so that users who click on your ads are not kept waiting for long time.
• You can ask users for their email address, so that even if they are not purchasing your goods or services now, you can contact them in future. This is identified as lead nurturing campaign.

With little planning you can surely use Pay per Click optimization techniques for your benefit. More than 70% business on the Internet is due to the PPC techniques. Hence this is the best solution for making your website and online business become an enormous success. If you are a new business owner then try to find all the possible information about this very useful technique of marketing. The Pay per Click method of advertising is also an excellent way if you want to get good traffic on your blog.

Adwords Automated Rules Improve Your Online Ad Campaigns

Do you stay awake at night wondering where your bids are? Automated Rules, is a new AdWords feature accessible to US advertisers that lets you get the profit of 24-hour account management while leaving you free to focus on other important things. Managing an AdWords account to its full potential takes time – time that you could spend running other important parts of your business.

With automated rules, you’re able to make rules to automate bid, budget, and status changes on a specific part of your account (selected keywords, ad groups, campaigns, and ads) that are triggered at an exacting time. For example, automated rules could be created to do the following tasks:

• Enable ads promoting a unique offer late on a Sunday night when the offer goes live
• Automatically increase your bid to the first page CPC for all keywords in a campaign that contain the word ‘sale’
• Generate more traffic on your peak shopping days by mechanically increasing your daily budget on Mondays and decreasing it on Wednesdays

There are some exceptionally cool features under this button! Advertisers can produce Rules for the following:

1.     Pause Keywords when they do not follow certain requirements

2.     Change max. CPC bids when certain requirements are met.

3.     Raise bids to first page CPC when needed.

4.     Create Rules for Ads to pause or enable ad text

This is an extremely helpful feature to help advertisers automate some of their work and likely a good place for discovery when reviewing log files to see the actions taken in the account. This feature will surely be reliable and useful for advertisers.

You Can Test Your Text And Display Ads With AdWords Campaign Experiments

A few months ago, Google launched AdWords Campaign Experiments (ACE), a free tool that makes it easier to test and accurately measure the impact of changes to your keywords, bids, ad groups, placements – and now ads themselves! ACE permits you to run experimental changes on a percentage of your AdWords traffic. You can compare statistics for experiment versus control traffic and receive statistically important results, which tell you with confidence whether your experimental changes improved your performance.

You can precede ad experiments on both text and display ads. Here are some of the components you can test with each:

Text Ads:

• Ad text
• Headlines
• Display URLs
• Calls to action

Display Ads:

• Images
• Display URLs
• Calls to action

You can test text ads against other text ads and display ads against other display ads, but ACE permits you to do more. If your ads are chosen into the Google Display Network, you can also compare the performance of your text ads to that of your display ads on Display Network sites. If you don’t previously have display ads in your account, they’re easy to create with the display ad builder located within AdWords.

In the earlier times, you may have used ad rotation to test ad variations within an ad group. The main variation between ACE and ad rotation is that ACE allows you to decide the percentage of traffic on which you want your experiment to run – giving you more control over which ads show when. Within each split, ACE will value the “optimize” or “rotate” ad rotation settings you’ve set in your campaign settings tab.

Although this attribute is still in its infancy, for advertisers with an curious mind and a desire to constantly improve their KPI’s, ACE is simply a must have. Ongoing testing should be an important part of campaign management and will result in a much more profitable AdWords account, which of course makes for a profitable campaign soon.

Ultimate Tips For Success In PPC With Google AdWords

Many of us want to find something that will facilitate with the creation and running of ads for our business and we want it to be quick and simple. Google AdWords could be the solution as this is what it is all about. Google AdWords permit us to run our ads on Google as well as on our advertising network despite of our budget and we only pay when our ad is clicked on.

The ads in AdWords are seen to be displayed all along with the search results when “users” search Google using your keywords and this show under “sponsored links” and any other additional positions on top of free search results. This is a good way to guarantee that your ads are being browsed by an audience truly interested in your type of business.

The question that may be left now is how you find success in Google AdWords. There are secrets to the trade and eventually things that could lead you your success – ones that may either be given to you by Google Advertising Professionals or ones that you learn through the course of mastering the trade.

One of the most significant things you want to do is to be “specific” because you truly need to give customers exactly what they want and by being specific. This eventually means that you have to be must be particular with the keywords you choose. Remember that if your campaigns the other way – by getting more common – you will only be spending more money and getting worse results because unless you have the procedure that converts very well for the use of generics you will only be wasting your time and money.

Try to understand the quality score that Google added a couple of years ago to AdWords and although they have been a bit vague about it for a long time, they are now more open in illuminating to you what your quality score is. Remember to be smart in the keywords you add where Google tells you your quality score to help you make sure your score never falls into a poor position. This can happen where you are bidding on a bad collection of keywords.

One more significant thing is “tracking” – where Google AdWords appears to be the best system and most suitable way to set up your keywords and track how well they are really performing. Track whether the clicks are in fact giving you sales or converting into leads because then you are able to see which keywords are actually turning a profit for you or not.

Get High Quality Visitors through Google AdWords

Even if you already have a website that is visually amazing and filled with rich information, it would still be a wasted effort if you do not make sure that people will actually get to visit it. Learning about the many possible methods of driving traffic to your website is surely a must, especially if your website is your main instrument for your business.

Among the many effective means of guaranteeing visitors for your website, pay per click advertising is most likely one of the best. This kind of advertising, however, is done better with the use of Google Adwords, which is why you should first have this.

The very basic step towards this end is to get an account from Google AdWords, a process that is simply and quickly done. There are also other search engines that may offer the same kind of service but Google is the most used among internet users worldwide so it is indeed the best alternative in this regard.

With Google Adwords, you can in fact have ads posted in other sites and blogs associated to yours or in the search engine results page themselves. In this manner, people who are searching for a definite product that you happen to be offering would certainly find your advertisement in the results page after they entered the keywords in the search field.

When people notice your ads and if your ads efficiently raise the level of interest of those who have seen these, then the appeal to click on the ads would be much stronger. The net result would be that more people would find themselves visiting your website and learn more about what you are trying to offer.

The more traffic that your site gets the better is the chance that your sales would amplify in just a short span of time. Under such circumstances, it is understandable that you should put a limit in the number of ads you post; increase it and have it posted in the most popular sites.

However, it is certainly just the number of ads that matters since these could be many but still ineffective. The ads themselves should create an impact on the internet users, not just by convincing them with the quantity but also by beckoning them by the quality.

If the ads look interesting, the usual tendency of an internet user is to click through it and be led into the website that you maintain. It is, of course, in your website that the visitor is made to understand about your products more.

It is not essential that ads are informative enough since its size is usually too small for that purpose. What is important is that these are effective teasers, ones that would actually entice the user to go to your site.