PPC Google Ads Verses PPC Banner Ads
Two of the most accepted choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but different opportunity, so their uniqueness should be weighed carefully. Paid ads have moderately a few advantages over organic SEO results, one of which is a nearly instant response. But which type of ad is more suitable to your business – Banner ads, or PPC text based Google ads?
Google harnesses the expertise behind Pay per Click (PPC) ads with AdWords. This program is so accepted because it has capabilities that permit the user to control every aspect of the campaign, from keywords, negative keywords, and ad copy. Each feature of the AdWords campaign can be managed and fine-tuned for increased competence and a better result in terms of getting the right people to your site. This sort of control makes Google’s PPC ads attractive to those who understand how to use the capabilities of Adwords to run a very cost proficient, effective campaign.
PPC Google ads permit the user to set the budget right down to the dollar. The minimum necessary budget per day to advertise with PPC Google Ads is only one dollar. Not only does the user only pay when the ad is clicked, but they can bid on how much they’re prepared to spend for each click on a certain word or phrase.
PPC Banner Ads also work on the basis that payment is based on visitor clicks. Banner ads can be triggered by any keywords supplied by the client. This lessens their capability to focus on a particular audience. Instead, advertisers rely on the fact that their banners are evident on related websites. The more intimately the ad is related to the website it’s placed on, the more likely it is to be effective and attain its target audience.
Banner ads are generally charged by Cost per Impression (CPI, or CPM). Often a cost will be set based upon a cost per thousand impressions. Banner ads may use Flash, or startling graphics to get their point across, rather than text. This can be helpful for some products that rely on images to relay a message. Banner ads can be harder to control, however, because a new banner ad will have to be uploaded for any changes. Placement on some pages may be costly, and some internet users have developed something called ‘banner blindness’. This means that some people intentionally ignore banners due to their prevalence in advertising.
If this is not satisfactory, there are some banner programs that do depend on keywords. When a related word is searched for in the search bar, the suitable banner will be displayed on the results page. As the internet user has shown interest in this meticulous topic, there is a somewhat higher possibility that he or she will click on the ad.
The decision to use Google PPC ads, Banner ads or both may be a hard one. In the end, the option will be tied directly to the product or idea that you’re advertising. If you’re not sure if one or both is better for your audience, use a full service Internet Marketing Company who will research your viewers or target market, and craft the best strategy for you.
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