SEO Copywriting Guidelines For PPC Ads
Pay per click management is a significant part of any search engine marketing campaign. With PPC, you can target customers who are searching for your products and services, driving them to firmly focused landing pages for converting them into customers.
A pay per click campaign permits you to instantly start building a search engine presence. Your PPC ads will appear atop the search results, in some cases even above the natural, organic search results.
Of course, you do have to pay for these ads. You pay by the click. So each time someone clicks on an ad, you’re billed according to the bidding charge for that keyword. And since you are paying per click you get, it’s important that you make sure you’re not wasting any money.
With good SEO copywriting, you’ll have powerful ads that draw clicks and well-written landing pages that turn those clickers into customers.
Here are some easy copywriting tips to follow for your PPC advertising efforts.
- Include the keyword in the ad-Make sure you put the keyword you’re targeting in the PPC ad’s caption. You can even repeat it within the ad text if there’s room for you to do so. This is a good idea for a couple of reasons. First, whenever someone searches for that keyword and your ad pops up, the keywords in your ad will be bolded, making it be obvious more. It also shows the searcher that your ad is pertinent to what they’re looking for.
- Don’t bite off more than you can chew-You only have a very limited space for copy in your PPC ads. Every word needs to provide a purpose. There’s only so much you can do, so try to focus only on the key profit or promise of your products/services.
- Make sure your landing pages bring on the ad’s promise-Your PPC ad should be linked to a special page about the offer made in the ad. Don’t just link all your ads to your homepage. You’ll lose a lot of visitors this way. And don’t make claims in your ads that you don’t back up on your landing page. The two should work together wonderfully.
- Test out different ads-The great thing about pay per click advertising is that it’s easy to test out special variations of your ads. You never can tell what will work until you try it. So mess around with different headlines, different keywords, different profit, and so on until you find the most efficient combinations.
- Tweak the campaign as you go-Pay per click management is a continuing task. You have to constantly monitor your PPC campaign to make sure it’s running as best as possible.
Use these easy tips to get the best PPC results.
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