PPC
How to improve PPC campaign performance: A checklist
Improving PPC (Pay-Per-Click) campaign performance is essential for maximizing ROI and driving relevant traffic to your website. Here’s a comprehensive checklist to help you optimize your PPC campaigns:
1. Keyword Research and Selection:
– Conduct thorough keyword research to identify relevant and high-converting keywords.
– Use tools like Google Keyword Planner and other third-party platforms for keyword ideas.
2. Negative Keywords:
– Continuously review and update your list of negative keywords to filter out irrelevant traffic and improve ad targeting.
3. Ad Copy Optimization:
– Write compelling and relevant ad copy that aligns with the user’s search intent.
– Include unique selling points (USPs), calls to action, and relevant keywords.
4. Landing Page Relevance:
– Ensure that the landing page is directly related to the ad and provides a seamless user experience.
– Optimize the landing page for mobile devices and fast loading times.
5. Quality Score Monitoring:
– Regularly check and work on improving your ad’s Quality Score. This metric impacts ad rank and cost-per-click (CPC).
6. Ad Extensions:
– Utilize ad extensions (such as site link, callout, and call extensions) to provide additional information and encourage user engagement.
7. Ad Scheduling:
– Analyze your campaign data to identify optimal times and days for running ads. Adjust ad schedules accordingly.
8. Geo-Targeting:
– Target specific locations or exclude areas where your products or services are not relevant.
9. Device Targeting:
– Adjust bids for different devices based on performance data. Mobile devices may require specific optimization strategies.
10. Bid Strategy:
– Choose the appropriate bidding strategy based on your campaign goals (e.g., manual CPC, enhanced CPC, target ROAS).
11. Conversion Tracking:
– Set up conversion tracking to measure the effectiveness of your campaigns in terms of lead generation, sales, or other desired actions.
12. A/B Testing:
– Test different ad variations, landing pages, and calls to action to identify what resonates best with your audience.
13. Remarketing Campaigns:
– Implement remarketing campaigns to target users who have previously interacted with your website.
14. Competitor Analysis:
– Study your competitors’ ads and strategies to identify opportunities for improvement and differentiation.
15. Ad Position:
– Monitor and adjust bids to maintain a competitive ad position. Positioning can impact click-through rates (CTR) and visibility.
16. Ad Budget Management:
– Regularly review and adjust your budget allocation to ensure optimal resource utilization across campaigns.
17. Ad Copy Testing:
– Experiment with different ad copy variations to see which resonates best with your target audience.
18. Keyword Match Types:
– Use a combination of broad match, phrase match, and exact match keywords to refine targeting and control ad relevance.
19. Analytics and Reporting:
– Regularly analyze campaign performance using platforms like Google Analytics. Use data-driven insights to make informed adjustments.
20. Ad Policy Compliance:
– Ensure your ads comply with the platform’s policies to avoid penalties or disapprovals.
By following this checklist and regularly monitoring your PPC campaigns, you’ll be well-equipped to improve performance, drive quality traffic, and achieve your campaign objectives effectively.
Understanding Keyword Research and Match Types in Digital Marketing
Introduction
Keyword research is a fundamental aspect of any successful digital marketing campaign. It involves identifying and selecting specific words or phrases that potential customers might use when searching for products or services online. Match types play a crucial role in how these keywords are utilized in paid advertising campaigns. In this article, we’ll explore the significance of keyword research and delve into the various match types used in digital marketing.
I. The Importance of Keyword Research
Keyword research forms the bedrock of a successful digital marketing strategy. It allows marketers to understand the language and terminology their target audience uses when searching for products or services online. By identifying high-performing keywords, businesses can optimize their content, website, and advertising efforts to align with user intent, thereby increasing visibility and driving relevant traffic.
II. Types of Keywords
1. Short-Tail Keywords:
– Short and general search queries, usually one to three words long. They have high search volumes but may be less specific. Example: “running shoes.”
2. Long-Tail Keywords:
– Longer, more specific phrases that are typically four or more words long. They have lower search volumes but are highly targeted. Example: “best running shoes for marathons.”
3. Branded Keywords:
– Keywords containing the brand name or variations of it. Example: “Nike running shoes.”
4. Non-Branded Keywords:
– Keywords that do not contain the brand name. Example: “high-performance running shoes.”
III. Match Types in Paid Advertising
Match types dictate how closely a keyword in a paid advertising campaign must match a user’s search query for an ad to be triggered. There are four main match types:
1. Exact Match:
– Ads are triggered when the search query precisely matches the keyword. It provides the highest level of control but may have lower reach.
2. Phrase Match:
– Ads are triggered when the search query contains the keyword in the exact order, possibly with additional words before or after. It offers a balance between control and reach.
3. Broad Match:
– Ads are triggered by a wide range of variations and related searches, including synonyms, misspellings, and related terms. It provides the highest reach but may be less targeted.
4. Broad Match Modifier:
– Ads are triggered when the search query includes the modified term or close variations. It offers more control than broad matches but still allows for a wide range of related searches.
IV. Utilizing Match Types for Optimal Results
Selecting the appropriate match type depends on campaign goals and budget considerations. A balanced approach often involves a combination of match types to achieve the desired results. For instance, exact match is ideal for highly specific keywords, while broad match can be useful for discovering new, relevant search terms.
Keyword research and match types are integral components of any effective digital marketing strategy. By understanding how users search and tailoring ad campaigns accordingly, businesses can increase their online visibility and attract the right audience. A thoughtful approach to keyword selection and match type implementation can lead to higher click-through rates, improved conversion rates, and ultimately, greater success in the digital marketplace.
PPC Guide: Keyword research and match types
Creating a successful Pay-Per-Click (PPC) advertising campaign involves effective keyword research and understanding match types. Here’s a guide to help you with PPC keyword research and match types:
1. Keyword Research:
a. Start with a List:
– Begin by brainstorming a list of keywords relevant to your product, service, or business. Think about what potential customers might search for when looking for your offerings.
b. Use Keyword Research Tools:
– Utilize keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz to expand your list and identify relevant keywords.
– These tools provide data on search volume, competition, and related keywords.
c. Focus on Long-Tail Keywords:
– Long-tail keywords are specific, often longer phrases that target a more niche audience.
– They can be less competitive and lead to more qualified clicks.
d. Competitive Analysis:
– Analyze competitors’ ads and keywords to discover additional keywords you might have missed.
e. Consider User Intent:
– Group keywords by user intent: informational, navigational, or transactional.
– Tailor your ad copy and landing pages to match user intent.
2. Match Types:
Match types determine how closely a user’s search query must match your chosen keywords for your ads to appear. There are typically four match types in PPC advertising:
a. Broad Match:
– Ads may appear for a wide range of related queries, including synonyms, misspellings, and variations.
– Example: If your keyword is “running shoes,” your ad might appear for “athletic footwear.”
b. Broad Match Modifier:
– Allows you to specify that certain keywords must be present in the user’s query.
– Place a plus sign (+) in front of specific keywords within your keyword phrase.
– Example: “+running +shoes” ensures both “running” and “shoes” are in the query.
c. Phrase Match:
– Ads show when the user’s query contains your keyword phrase in the specified order.
– Use quotation marks to designate a phrase match keyword.
– Example: “running shoes” triggers ads for queries like “best running shoes” but not “shoes for running.”
d. Exact Match:
– Ads display only when the user’s query exactly matches your keyword.
– Enclose the keyword in brackets [ ] to designate an exact match.
– Example: [running shoes] triggers ads only for that specific query.
e. Negative Keywords:
– Add negative keywords to exclude your ads from showing for specific terms.
– This helps you filter out irrelevant traffic and improve campaign efficiency.
3. Organize Your Keywords:
a. Group Keywords Tightly:
– Organize your keywords into ad groups with tightly related keywords.
– This allows you to create highly relevant ad copy and landing pages.
b. Write Compelling Ad Copy:
– Craft ad copy that includes the keyword and speaks to the user’s intent.
– Use ad extensions to provide additional information and encourage clicks.
c. Monitor and Adjust:
– Regularly review your campaign’s performance and adjust keyword bids, match types, and negative keywords as needed.
4. Test and Optimize:
a. A/B Testing:
– Conduct A/B tests to compare different ad variations and landing pages.
– Test headlines, ad copy, and call-to-action buttons to improve conversion rates.
b. Quality Score:
– Keep an eye on your Quality Score, which affects ad position and cost.
– Improve ad relevance, landing page experience, and expected click-through rate.
c. Budget Allocation:
– Allocate your budget based on the performance of keywords and ad groups.
– Focus more budget on keywords that drive the best results.
Effective PPC keyword research and match type selection are essential for creating cost-effective campaigns that reach the right audience. Regularly analyze data, refine your strategy, and stay up-to-date with industry trends to continually improve your PPC advertising efforts.
Improve paid search results through routine, scheduled maintenance
Improving paid search results through routine, scheduled maintenance is crucial for maintaining the effectiveness and efficiency of your paid advertising campaigns. Here’s a comprehensive approach to achieve this:
1. Ad Campaign Review:
Keyword Analysis: Regularly review your keyword performance. Identify high-performing keywords that generate conversions and low-performing keywords that drain your budget. Consider adjusting bids, pausing underperforming keywords, or adding new relevant keywords.
Ad Copy Evaluation: Assess the performance of your ad copy. Test different variations to determine which ones yield better click-through rates (CTR) and conversions. Rotate ad copies to keep content fresh and appealing.
2. Bid Management:
Bid Adjustment: Adjust bids based on the performance of keywords, ad groups, and campaigns. Increase bids for high-converting keywords and decrease bids for those with high costs and low returns.
Device Targeting: Review the performance of your ads on different devices (desktop, mobile, tablet). Adjust bids to prioritize devices that generate the most conversions.
3. Landing Page Optimization:
Landing Page Relevance: Ensure that your landing pages align with the ad copy and keywords. A consistent user experience increases the likelihood of conversions.
Page Load Speed: Optimize landing pages for fast load times. Slow loading pages can negatively impact user experience and conversion rates.
4. Ad Extensions:
Extension Updates: Regularly update ad extensions such as site link, callout, and structured snippets. Ensure they are current and relevant to your offerings.
5. Negative Keywords:
Negative Keyword Review: Continuously monitor and update your list of negative keywords. This helps prevent your ads from showing for irrelevant searches.
6. A/B Testing:
Ad Testing: Continuously test different ad variations to understand what resonates with your audience. Test headlines, descriptions, and display URLs.
7. Conversion Tracking and Analytics:
Conversion Tracking Setup: Ensure conversion tracking is correctly set up. Regularly verify that conversions are being tracked accurately.
Analytics Review: Analyze data from Google Analytics or your preferred analytics tool to gain insights into user behavior, identify bottlenecks, and optimize your campaign strategy.
8. Budget Management:
Budget Allocation: Review your budget distribution among campaigns and ad groups. Allocate more budget to high-performing campaigns while adjusting lower-performing ones.
9. Competitor Analysis:
Competitor Monitoring: Monitor competitor ad strategies. Adjust your bidding and ad copy accordingly to maintain competitiveness.
10. Ad Schedule Review:
Ad Schedule Performance: Analyze performance data by time of day and day of week. Adjust ad scheduling to focus on peak performance periods.
11. Regular Reporting:
Performance Reports: Create regular reports to track key metrics such as CTR, conversion rate, cost per conversion, and return on ad spend (ROAS).
12. Compliance and Policy Review:
Ad Policies: Regularly review ad policies to ensure your ads comply with platform guidelines. This helps avoid disruptions to your campaigns.
By implementing these routine maintenance steps, you can continuously refine and optimize your paid search campaigns, ensuring they remain effective, efficient, and aligned with your business goals.
Writing Ad Copy That Converts – April 30 Webcast
In the ever-competitive landscape of digital marketing, the art of crafting ad copy that converts is pivotal for businesses aiming to captivate their audience and achieve tangible results. The “Writing Ad Copy That Converts” webcast held on April 30 was a deep dive into the strategies, techniques, and insights behind effective ad copywriting. This essay delves into the key takeaways from the webcast, exploring the nuances of creating ad copy that not only engages but also converts.
Understanding the Power of Ad Copy
1. The Ad Copy Conundrum: Ad copy serves as the gateway between brands and their audience, influencing user perceptions and actions.
2. Conversion-Centric Approach: Effective ad copy isn’t just about creativity; it’s about driving desired actions, such as clicks, sign-ups, or purchases.
3. Psychology of Persuasion: Ad copy leverages psychological triggers to compel users to take action, tapping into emotions, needs, and desires.
Insights from the April 30 Webcast
1. Segmented Targeting: Ad copy’s effectiveness hinges on understanding the target audience’s preferences, pain points, and motivations.
2. Value Proposition: Clearly articulating the unique value that the product or service offers is crucial for enticing users.
3. Compelling Headlines: A captivating headline grabs attention instantly, making users eager to learn more about what’s offered.
4. User-Centric Language: Addressing the audience directly using second-person pronouns fosters a sense of connection.
Crafting Ad Copy that Converts: Techniques and Strategies
1. Clarity and Simplicity: Clear, concise ad copy communicates the message effectively and reduces friction in understanding.
2. Emotionally Charged Language: Tapping into emotions resonates with users, creating a memorable and impactful connection.
3. Benefits Over Features: Highlighting how the product or service benefits the user is more compelling than merely listing features.
4. Creating Urgency: Employing time-sensitive language or limited-time offers motivates users to take immediate action.
5. Social Proof: Including testimonials, reviews, or statistics builds trust and enhances the credibility of the ad copy.
Testing and Iteration: The Key to Improvement
1. A/B Testing: Regularly testing different ad copy variations helps identify what resonates most with the audience.
2. Performance Analytics: Analyzing performance metrics such as click-through rates and conversion rates provides insights for optimization.
3. Iterative Process: Ad copywriting is an ongoing journey of refinement and enhancement based on real-time feedback.
Striking a Balance: Creativity and Conversion
1. Art Meets Science: Crafting ad copy is a harmonious fusion of creativity and data-driven strategies for maximum impact.
2. Measure and Adapt: Balancing creativity with conversion-focused techniques requires measuring results and adapting accordingly.
The “Writing Ad Copy That Converts” webcast on April 30 was a treasure trove of insights into the art and science of ad copywriting. Crafting compelling ad copy that resonates with the audience while driving conversions requires a multifaceted approach, combining psychology, targeting, value proposition, and testing. By embracing the strategies and techniques discussed, businesses can bridge the gap between captivating storytelling and measurable outcomes. As digital marketing evolves, the ability to create ad copy that not only engages but also converts remains an essential skill for marketers aiming to thrive in the ever-evolving landscape.
Giving Yourself a Grade in Google Ads
In the ever-evolving landscape of digital marketing, Google Ads (formerly known as AdWords) serves as a powerful tool for businesses to reach their target audiences and achieve marketing goals. Measuring the success of a Google Ads campaign is essential, and giving yourself a grade in Google Ads involves assessing various key performance indicators (KPIs) to determine the effectiveness of your efforts. This essay delves into the process of evaluating your Google Ads performance and assigning yourself a grade based on the results.
Understanding Google Ads Performance Metrics
1. Click-Through Rate (CTR): CTR measures the ratio of clicks to impressions, indicating the percentage of users who click on your ad after viewing it.
2. Conversion Rate: Conversion rate reveals the proportion of users who complete a desired action, such as making a purchase or filling out a form, after clicking on your ad.
3. Quality Score: Quality Score reflects the relevance and quality of your ad and landing page, influencing ad position and cost-per-click (CPC).
4. Cost-Per-Click (CPC): CPC indicates the amount you pay for each click on your ad. A lower CPC often signifies efficient spending.
5. Return on Investment (ROI): ROI measures the profitability of your campaign by comparing the revenue generated to the cost of running the campaign.
6. Ad Position: Ad position reveals where your ad appears on the search results page. Higher positions tend to garner more clicks.
Evaluating Your Performance
1. Set Clear Objectives: Define your campaign objectives, whether it’s driving traffic, generating leads, or increasing sales.
2. Benchmark Against Goals: Compare your campaign’s actual performance against the goals you set initially.
3. Analyze Click and Conversion Data: Examine your CTR, conversion rate, and other engagement metrics to gauge user response to your ads.
4. Review Quality Scores: A high Quality Score indicates that your ads are relevant to users’ searches and are likely to rank higher.
5. Assess Cost Efficiency: Review your CPC and ROI to understand the cost-effectiveness of your campaign.
Assigning Yourself a Grade
1. A: Exceptional Performance: If your campaign surpasses all KPIs and achieves exceptional results, you deserve an ‘A.’
2. B: Above Average Performance: If you achieve most of your goals and your campaign performs well, but there’s room for improvement, consider a ‘B.’
3. C: Satisfactory Performance: A ‘C’ grade indicates that your campaign meets the minimum requirements but lacks significant impact.
4. D: Below Average Performance: If your campaign falls short on several KPIs and improvements are needed, a ‘D’ may be appropriate.
5. F: Poor Performance: An ‘F’ grade indicates that your campaign underperformed across the board and requires a major overhaul.
Taking Action Based on Grades
1. Leverage Successes: Analyze what worked well for your top-performing campaigns and replicate those strategies.
2. Address Weaknesses: Identify areas where your campaign underperformed and implement targeted improvements.
3. Test and Iterate: Experiment with different ad formats, targeting options, and messaging to optimize your campaign’s performance.
Giving yourself a grade in Google Ads is a strategic approach to objectively assess the success of your campaigns. By evaluating performance metrics, setting clear goals, and aligning your efforts with your objectives, you can gauge your effectiveness in reaching your target audience and achieving desired outcomes. The process of assigning yourself a grade not only helps you acknowledge your successes but also guides your path toward continuous improvement in the dynamic realm of digital marketing.
Follow The PPC Search Engine Marketing Logic And Experience Your Wonders
PPC search engine internet marketing is definitely not a new term in the world of online promotion, it never actually got the kind of response other popular marketing strategies did. The obvious reason behind this is that it involves investment, where you have to put your money in an online marketing campaign to present your advertisements in the associated search results. For many, it is just a different money game, where everyone can get good rankings by spending certain amount. But, if we think beyond that, it can also be risky to certain extent. The risk occurs when your campaign does not work or yield favorable results. Actually, there are many misconceptions linked with PPC or Pay-Per-Click search engine marketing. See, you do not get any sort of assurance that after investing this much amount you would get this much traffic. In fact, when PPC gained ground among the users, two or three years back many companies went bankrupt as they lost vast amount in aimless PPC campaigns. You need to have creative ideas and enough Internet intelligence to perform your PPC campaign plans. Otherwise, you would also end up as a loser.
On a broader scale, PPC search engine web marketing has always yielded grand outcome in a short span of time. Actually, this sort of innovative method of promotion enables the companies to get hold of their potential customers in a very efficient manner. And, if we evaluate the kind of response, you normally get by opting for PPC, then the amount you invest in it, appears sensible. Actually, all the leading affiliate online businesses across the world do rely heavily upon PPC to influence their potential customers. But, now more and more companies have been joining the bandwagon and this is where the trouble comes, as options become limited.
The backbone of any PPC search engine marketing campaign is targeted keywords. This is where you have to be additionally careful. You have to choose these keywords scrupulously, as per your services and products to match up with the results of search engines. This is very important, as pertinent keywords can only get you the desired results.
Ways To Increase Your Click Through Rate
CTR is the percentage of viewers that in fact click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not.
By improving your CTR with Ad Words, you can improve your quality score which helps you to pay less for better ad ranking and which leads to lower minimum bids. You can also save money by generating more clicks for the same amount of money.
Here are methods that you can adapt to improving your CTR.
Include Your Keyword in Ad
Write your pay per click ad with keywords in mind. Use keywords in the ad copy as often as likely, while still keeping it as grammatically correct as possible. Pay per click services will not allow gimmicky phrasing such as “Windows, Windows, Windows!!! Buy your Widgets here.” The pay per click ad must still hold quality content. Try to embrace your keywords in the title and description at least once in each. Do not forget to try to place your keyword in your web address as well.
Keywords within your ad copy will show in bold which will make them more likely to catch the eye of the user. Keywords also improve the importance of the pay per click ad.
Utilize A Call To Action Phrase
Give the user a “next step” or what to suppose when they hit your landing page. Use a verb to describe the action. Some examples are “Buy our widgets” or “Sign up for our free newsletter.”
Letting users know exactly what they can do on your website will increase the efficiency of your pay per click ads and also increase the likelihood of a conversion.
Show your special feature over your competitor
Create your pay per click ad to demonstrate what different or special features your product/service has to offer. Highlight what makes your product show up. Also, make your pay per click ad revealing. If you can include the cost of your product/service, do so. If you are at present offering free shipping, try to incorporate it.
Using your pay per click ad to make your product/service stand out is one of the easiest ways to draw users and this applies to all advertising mediums. These suggestions will make your pay per click ad stand out from the mechanized and poorly-written ads.
Test different versions of ad copy
Create numerous pay per click ads for the same keywords. Google and other pay per click services will mechanically calculate which ad performs better. After a period of testing, you can eradicate the ads that do not perform at the level you want or just keep the best one. This is normally referred to as A/B split testing.
Every industry and niche market is exclusive and split testing your pay per click ads is the only true way to see what ad copy is most effective for you.
Things You Need to Know In PPC Management
In search engine marketing (SEM) you will come across a lengthy series of activities that are known to decide the success of a website’s marketing campaign. Now search engine marketing is a actually huge process and encapsulates a wide range of mechanism that are taken care of by SEM professionals. These professionals work round the clock to manage a website’s promotion through meticulous research and strategic planning. In pay per click (PPC) management, which is one of the most significant parts of SEM, a lot of these strategies are implemented to generate unique solutions to meet varying business requirements. The bigger the business and the website, the bigger will be the liability for the PPC professionals. To receive optimal results from this action it is advisable to take the help of professional pay per click management services rather than staffing in-house professionals.
A pay per click Management Company has the kind of experience and expertise in the arena of website promotion that can be in fact valuable for your business expansion. PPC is a process that needs steady monitoring and a really good understanding of the market trends. Professional PPC firms can use their familiarity and talent pool in offering maximum mileage to your online business through PPC campaigns that are based on some efficient techniques. The first significant rule is to try and make different levels of bids to arrive at the best bid through a comparative study of he placed ads. Finding out keywords that are most good for your website promotion at a comparatively affordable rate can be another effective technique. But the best way to find out what kind of ad can produce maximum leads for you is to run as many tests as possible.
Pay per click search engine marketing is an intricate activity that can go on to determine your business exposure to a great deal. If proper strategies are implemented and a consistent PPC firm hired, a lot can be achieved and your business boosted to receive the preferred results. PPC campaigns can yield maximum results when you go for more than the simple compliance of ads and offer more than just information on the web page.
How SEO And PPC Complement Each Other
Pay per click (PPC) and search engine optimization (SEO) are extensively used for search engine marketing, but are mostly performed in isolation to one another. The cross utilization of data is rarely seen, which if done, could potentially create far better results.
PPC is a form of advertising that brings traffic to a website through visitors clicking on an advert; every time the advert is clicked a charge is made to the advertiser. The advertiser bids on definite keywords to bring only relevant traffic to their website. Through this process they can manage the total level of their advertising budget.
SEO is a number of different factors connecting to a website can be distorted to make it materialize higher in search engine rankings and therefore attract more visitors. The factors that can be changed comprise the site content, the definite coding of a site and the external links which point to it.
This post tells you how best PPC can be used to gain useful insights, which when implemented in search engine optimization can help us derive improved results. Mentioned below are few tasks that can be performed better by using PPC to ‘test the waters’.
Keyword selection: There is no shortage of free and paid keyword research tools but the data accessible by them is not always precise. Many of us would have learnt this fact the ‘hard way’ – by optimizing for keywords that don’t convey targeted traffic, or for that matter any traffic at all. It is a costly error both in terms of time and money.
PPC can be used to resolve the ‘traffic generation capacity’ of keywords by mining raw data such as number of impressions for that meticulous keyword. This data can be extrapolated to predict the traffic yielding capacity of keywords. Optimizing the website for such keywords would consequently drive more traffic to the website.
Building a wider keyword portfolio: Every website has a set of core terms it wants to rank for, in addition to additional semantically similar key phrases. High rankings for core terms will deliver maximum targeted traffic, but at the same time the significance of ranking for secondary terms cannot discounted.
By running a PPC campaign for core terms on broad match, we can recognize keywords other than the core terms that trigger the ad. This will not only assist in building a database of relevant keywords that are searched for, but also assist in ascertaining keywords that Google considers pertinent to the core terms. Tapping these keywords along with the primary keywords would consequently channel more visitors to the website.
Judging keyword efficacy: As everything else in search engine marketing, not all keywords are made identical. It is a well established fact that some keywords change better than others, but the only certain way of perceptive keywords that convert better is to test.
PPC is a fast and efficient way to check the ‘conversion potential’ of both the primary and secondary key phrases. Optimizing your website for keywords that drive conversion is a sure shot way of generating more revenue.
Writing compelling descriptions: Meta description may have lost its significance as a ranking factor but plays a vital role in enhancing ‘click through rate’ for organic listing. In short, it is the ‘ad copy’ for organic listing.
PPC can be used to test diverse versions of ad copies and their consequent click through rate. The best performing ad copies, based on their click through rate, can then be improvised to expand Meta descriptions that are likely to attract more clicks.
Testing landing pages: A website that does not have the potential to convert visitors into customers is no good.
In order to make a landing page that facilitates conversions it will need to be tested, modified, and tested in an iterative manner. Since PPC has the tendency to deliver quality traffic quickly, testing can be performed without waiting for organic rankings and the resulting traffic.
The whole exercise of leveraging PPC to build a high performing SEO campaign has an added bonus attached to it – you get the ‘best of both worlds’ and here’s how.
It is a well recognized fact that an online marketing campaign produces top results when search engine optimization and PPC are implemented in tandem, and complement each other.
After initial spillage and fine tuning, the PPC campaign that is being used to roil data will start to deliver positive return on investment. Synergizing the PPC campaign with your search engine optimization campaign will effect in a holistic search engine marketing campaign. This is bound to distribute best results. And our idea is – why settle for less when you can get the best.