PPC Articles
Improve paid search results through routine, scheduled maintenance
Improving paid search results through routine, scheduled maintenance is crucial for maintaining the effectiveness and efficiency of your paid advertising campaigns. Here’s a comprehensive approach to achieve this:
1. Ad Campaign Review:
Keyword Analysis: Regularly review your keyword performance. Identify high-performing keywords that generate conversions and low-performing keywords that drain your budget. Consider adjusting bids, pausing underperforming keywords, or adding new relevant keywords.
Ad Copy Evaluation: Assess the performance of your ad copy. Test different variations to determine which ones yield better click-through rates (CTR) and conversions. Rotate ad copies to keep content fresh and appealing.
2. Bid Management:
Bid Adjustment: Adjust bids based on the performance of keywords, ad groups, and campaigns. Increase bids for high-converting keywords and decrease bids for those with high costs and low returns.
Device Targeting: Review the performance of your ads on different devices (desktop, mobile, tablet). Adjust bids to prioritize devices that generate the most conversions.
3. Landing Page Optimization:
Landing Page Relevance: Ensure that your landing pages align with the ad copy and keywords. A consistent user experience increases the likelihood of conversions.
Page Load Speed: Optimize landing pages for fast load times. Slow loading pages can negatively impact user experience and conversion rates.
4. Ad Extensions:
Extension Updates: Regularly update ad extensions such as site link, callout, and structured snippets. Ensure they are current and relevant to your offerings.
5. Negative Keywords:
Negative Keyword Review: Continuously monitor and update your list of negative keywords. This helps prevent your ads from showing for irrelevant searches.
6. A/B Testing:
Ad Testing: Continuously test different ad variations to understand what resonates with your audience. Test headlines, descriptions, and display URLs.
7. Conversion Tracking and Analytics:
Conversion Tracking Setup: Ensure conversion tracking is correctly set up. Regularly verify that conversions are being tracked accurately.
Analytics Review: Analyze data from Google Analytics or your preferred analytics tool to gain insights into user behavior, identify bottlenecks, and optimize your campaign strategy.
8. Budget Management:
Budget Allocation: Review your budget distribution among campaigns and ad groups. Allocate more budget to high-performing campaigns while adjusting lower-performing ones.
9. Competitor Analysis:
Competitor Monitoring: Monitor competitor ad strategies. Adjust your bidding and ad copy accordingly to maintain competitiveness.
10. Ad Schedule Review:
Ad Schedule Performance: Analyze performance data by time of day and day of week. Adjust ad scheduling to focus on peak performance periods.
11. Regular Reporting:
Performance Reports: Create regular reports to track key metrics such as CTR, conversion rate, cost per conversion, and return on ad spend (ROAS).
12. Compliance and Policy Review:
Ad Policies: Regularly review ad policies to ensure your ads comply with platform guidelines. This helps avoid disruptions to your campaigns.
By implementing these routine maintenance steps, you can continuously refine and optimize your paid search campaigns, ensuring they remain effective, efficient, and aligned with your business goals.
Follow The PPC Search Engine Marketing Logic And Experience Your Wonders
PPC search engine internet marketing is definitely not a new term in the world of online promotion, it never actually got the kind of response other popular marketing strategies did. The obvious reason behind this is that it involves investment, where you have to put your money in an online marketing campaign to present your advertisements in the associated search results. For many, it is just a different money game, where everyone can get good rankings by spending certain amount. But, if we think beyond that, it can also be risky to certain extent. The risk occurs when your campaign does not work or yield favorable results. Actually, there are many misconceptions linked with PPC or Pay-Per-Click search engine marketing. See, you do not get any sort of assurance that after investing this much amount you would get this much traffic. In fact, when PPC gained ground among the users, two or three years back many companies went bankrupt as they lost vast amount in aimless PPC campaigns. You need to have creative ideas and enough Internet intelligence to perform your PPC campaign plans. Otherwise, you would also end up as a loser.
On a broader scale, PPC search engine web marketing has always yielded grand outcome in a short span of time. Actually, this sort of innovative method of promotion enables the companies to get hold of their potential customers in a very efficient manner. And, if we evaluate the kind of response, you normally get by opting for PPC, then the amount you invest in it, appears sensible. Actually, all the leading affiliate online businesses across the world do rely heavily upon PPC to influence their potential customers. But, now more and more companies have been joining the bandwagon and this is where the trouble comes, as options become limited.
The backbone of any PPC search engine marketing campaign is targeted keywords. This is where you have to be additionally careful. You have to choose these keywords scrupulously, as per your services and products to match up with the results of search engines. This is very important, as pertinent keywords can only get you the desired results.
Ways To Increase Your Click Through Rate
CTR is the percentage of viewers that in fact click on your ad. CTR is different from impressions, which is the number of people who view your ad, whether they click through or not.
By improving your CTR with Ad Words, you can improve your quality score which helps you to pay less for better ad ranking and which leads to lower minimum bids. You can also save money by generating more clicks for the same amount of money.
Here are methods that you can adapt to improving your CTR.
Include Your Keyword in Ad
Write your pay per click ad with keywords in mind. Use keywords in the ad copy as often as likely, while still keeping it as grammatically correct as possible. Pay per click services will not allow gimmicky phrasing such as “Windows, Windows, Windows!!! Buy your Widgets here.” The pay per click ad must still hold quality content. Try to embrace your keywords in the title and description at least once in each. Do not forget to try to place your keyword in your web address as well.
Keywords within your ad copy will show in bold which will make them more likely to catch the eye of the user. Keywords also improve the importance of the pay per click ad.
Utilize A Call To Action Phrase
Give the user a “next step” or what to suppose when they hit your landing page. Use a verb to describe the action. Some examples are “Buy our widgets” or “Sign up for our free newsletter.”
Letting users know exactly what they can do on your website will increase the efficiency of your pay per click ads and also increase the likelihood of a conversion.
Show your special feature over your competitor
Create your pay per click ad to demonstrate what different or special features your product/service has to offer. Highlight what makes your product show up. Also, make your pay per click ad revealing. If you can include the cost of your product/service, do so. If you are at present offering free shipping, try to incorporate it.
Using your pay per click ad to make your product/service stand out is one of the easiest ways to draw users and this applies to all advertising mediums. These suggestions will make your pay per click ad stand out from the mechanized and poorly-written ads.
Test different versions of ad copy
Create numerous pay per click ads for the same keywords. Google and other pay per click services will mechanically calculate which ad performs better. After a period of testing, you can eradicate the ads that do not perform at the level you want or just keep the best one. This is normally referred to as A/B split testing.
Every industry and niche market is exclusive and split testing your pay per click ads is the only true way to see what ad copy is most effective for you.
Things You Need to Know In PPC Management
In search engine marketing (SEM) you will come across a lengthy series of activities that are known to decide the success of a website’s marketing campaign. Now search engine marketing is a actually huge process and encapsulates a wide range of mechanism that are taken care of by SEM professionals. These professionals work round the clock to manage a website’s promotion through meticulous research and strategic planning. In pay per click (PPC) management, which is one of the most significant parts of SEM, a lot of these strategies are implemented to generate unique solutions to meet varying business requirements. The bigger the business and the website, the bigger will be the liability for the PPC professionals. To receive optimal results from this action it is advisable to take the help of professional pay per click management services rather than staffing in-house professionals.
A pay per click Management Company has the kind of experience and expertise in the arena of website promotion that can be in fact valuable for your business expansion. PPC is a process that needs steady monitoring and a really good understanding of the market trends. Professional PPC firms can use their familiarity and talent pool in offering maximum mileage to your online business through PPC campaigns that are based on some efficient techniques. The first significant rule is to try and make different levels of bids to arrive at the best bid through a comparative study of he placed ads. Finding out keywords that are most good for your website promotion at a comparatively affordable rate can be another effective technique. But the best way to find out what kind of ad can produce maximum leads for you is to run as many tests as possible.
Pay per click search engine marketing is an intricate activity that can go on to determine your business exposure to a great deal. If proper strategies are implemented and a consistent PPC firm hired, a lot can be achieved and your business boosted to receive the preferred results. PPC campaigns can yield maximum results when you go for more than the simple compliance of ads and offer more than just information on the web page.
How SEO And PPC Complement Each Other
Pay per click (PPC) and search engine optimization (SEO) are extensively used for search engine marketing, but are mostly performed in isolation to one another. The cross utilization of data is rarely seen, which if done, could potentially create far better results.
PPC is a form of advertising that brings traffic to a website through visitors clicking on an advert; every time the advert is clicked a charge is made to the advertiser. The advertiser bids on definite keywords to bring only relevant traffic to their website. Through this process they can manage the total level of their advertising budget.
SEO is a number of different factors connecting to a website can be distorted to make it materialize higher in search engine rankings and therefore attract more visitors. The factors that can be changed comprise the site content, the definite coding of a site and the external links which point to it.
This post tells you how best PPC can be used to gain useful insights, which when implemented in search engine optimization can help us derive improved results. Mentioned below are few tasks that can be performed better by using PPC to ‘test the waters’.
Keyword selection: There is no shortage of free and paid keyword research tools but the data accessible by them is not always precise. Many of us would have learnt this fact the ‘hard way’ – by optimizing for keywords that don’t convey targeted traffic, or for that matter any traffic at all. It is a costly error both in terms of time and money.
PPC can be used to resolve the ‘traffic generation capacity’ of keywords by mining raw data such as number of impressions for that meticulous keyword. This data can be extrapolated to predict the traffic yielding capacity of keywords. Optimizing the website for such keywords would consequently drive more traffic to the website.
Building a wider keyword portfolio: Every website has a set of core terms it wants to rank for, in addition to additional semantically similar key phrases. High rankings for core terms will deliver maximum targeted traffic, but at the same time the significance of ranking for secondary terms cannot discounted.
By running a PPC campaign for core terms on broad match, we can recognize keywords other than the core terms that trigger the ad. This will not only assist in building a database of relevant keywords that are searched for, but also assist in ascertaining keywords that Google considers pertinent to the core terms. Tapping these keywords along with the primary keywords would consequently channel more visitors to the website.
Judging keyword efficacy: As everything else in search engine marketing, not all keywords are made identical. It is a well established fact that some keywords change better than others, but the only certain way of perceptive keywords that convert better is to test.
PPC is a fast and efficient way to check the ‘conversion potential’ of both the primary and secondary key phrases. Optimizing your website for keywords that drive conversion is a sure shot way of generating more revenue.
Writing compelling descriptions: Meta description may have lost its significance as a ranking factor but plays a vital role in enhancing ‘click through rate’ for organic listing. In short, it is the ‘ad copy’ for organic listing.
PPC can be used to test diverse versions of ad copies and their consequent click through rate. The best performing ad copies, based on their click through rate, can then be improvised to expand Meta descriptions that are likely to attract more clicks.
Testing landing pages: A website that does not have the potential to convert visitors into customers is no good.
In order to make a landing page that facilitates conversions it will need to be tested, modified, and tested in an iterative manner. Since PPC has the tendency to deliver quality traffic quickly, testing can be performed without waiting for organic rankings and the resulting traffic.
The whole exercise of leveraging PPC to build a high performing SEO campaign has an added bonus attached to it – you get the ‘best of both worlds’ and here’s how.
It is a well recognized fact that an online marketing campaign produces top results when search engine optimization and PPC are implemented in tandem, and complement each other.
After initial spillage and fine tuning, the PPC campaign that is being used to roil data will start to deliver positive return on investment. Synergizing the PPC campaign with your search engine optimization campaign will effect in a holistic search engine marketing campaign. This is bound to distribute best results. And our idea is – why settle for less when you can get the best.