E commerce site

A website devoted to retail sales.

Editorial Link

Search engines count links as votes of quality. They primarily want to count editorial links that were earned over links that were bought or bartered.

Ethical SEO

It is SEO executed emplying ethical methods of optimization without resorting to illegal activities that may cause a web site to get blacklisted by search engines.

Emphasis

An HTML tag used to emphasize text.

End Date

The day till when your Google ad words work or terminate is known as End Date.You are also provides with the option of pausing a campaign at any required time.

Entry Page

The page which a user enters your site.

Error page

A web page stating an error message such as "File Not Found"

Everflux

Major search indexes are constantly updating. Google refers to this continuous refresh as everflux.

Exact Match

Exact Match is a form of keyword matching where the search query must be exactly the same as the advertisement keyword.

Exception Request

The concept of requesting an Ad words specialist to review your ad for its compatibility with the ad words policies is known as Exception Request. The ad posted will be enabled to run once the exception is approved.

Experiment

The process of performing a test in the particular page on your site is known as Experiment. When you generate an experiment by means of Website Optimizer, you'll strive out diverse variations of web substance in order to ordeal what will show the way to the finest results for your site.

External Link

Link which references another domain.

Expert Document

Quality page which links to many non-affiliated topical resources.

Earnings Per Click

Many contextual advertising publishers estimate their potential earnings based on how much they make from each click.

Eye Tracking Studies

Studies by Google, Marketing Sherpa and Poynter Institute using Eye tools technology to track the eye movements of web page readers, in order to understand reading and click-through patterns.