Hallway page

Hallway page is a page that serves as an index to a group of pages that is intended for the search engine spiders to find. A site map acts as a hallway page.

Heading tag

Heading tag is an HTML tag that is often used to denote a page heading on a web page. Because of the importance of the text set off from the rest of the page, search engines pay special attention heading tag. It is also called as heading tag.

Hidden keywords

keywords placed in the HTML that are not visible by human visitors is called as hidden keywords.

Hidden Text

SEO technique used to show search engine spiders text that human visitors do not see.

Hijacking

Hijacking of websites is a practice that makes search engines believe that a specific website resides at another URL. It is a form of search engine spam and cloaking. The reason why this method is undertaken by spammers is to increase rankings in search engine result pages. Webpage Hijacking is an illegal spam tactic.

When spiders crawl websites and they discover two pages with the same content, the search engine will decide which is the main url while the other is not indexed. Spammers will use tactics to ensure that their page is the one that is chosen by the search engine.

Hilltop

Algorithm which ranks results largely based on unaffiliated expert citations.

Hits

Hits is a download of a file from a web server which do not correlate with the visits of the web page. Every graphic on a web page is considered as a hit.

Home Page

The main page on your website, which is largely responsible for helping develop your brand and setting up the navigational schemes that will be used to help users and search engines navigate your website.

.htaccess

Apache directory-level configuration file which can be used to password protect or redirect files.

HTML

Abbreviation is HyperText Markup Language. This is the programming language used to mark up web content. they display it in a formatted manner.

HTML Source

This is the unrendered programming code which can be accessed in Internet Explorer.

Hyperlink text

This is the underlined text that points or links to another web page. Some search engines like Google pays special attention to the text used in a hyperlink.

HTTP

HyperText Transfer Protocol - the important protocol used to communicate between web servers and web browsers.

Hubs

Topical hubs are sites which link to well trusted within their topical community. A topical authority is a page which is referenced from many topical hub sites. A topical hub is a page which references many authorities.

HTTPS

Stands for "Hypertext Transfer Protocol Secure."

Head Terms

Search terms that are short, popular and straightforward; e.g., "helicopter skiing." These short terms are called "head terms" based on a bell-curve distribution of keyword usage that displays the high numbers of most-used terms at the "head" end of the bell curve graph. See also Tail Terms.