Online Consumers Happiest With Google

In a study done recently google out ranks their rival Yahoo by a big margin,

INC.com reports -

Customer satisfaction in three areas of e-business jumped an aggregate 1.5 percent over the past year and 5.6 percent since 2002, according to the University of Michigan's American Customer Satisfaction Index (ACSI). Led by market leader and now public company Google, search engines garnered the highest average satisfaction levels in the e-business category, scoring an 80 out of 100, a 17.6 percent increase over the past two years, outdistancing the other two e-business subcategories: portals (71) and news and information sites (75).
"Google retains its status as the industry leader with a stellar score of 82, not surprising for a site that has entered the lexicon as a verb," said online satisfaction expert and study sponsor Larry Freed in a statement. "Google has not rested on its laurels, but instead has taken the stance of aggressive innovator."