Qualities of a good site - Matt cutts Video Transcript

Hello again lets deal with a little more questions, I hope its work lets give it a shot. Raf writes in some comments on Google sitemaps please. He says does updates on sitemaps depend on page view of the site? I feel that's not the case page views are not the factor on how things are undated in sitemaps, you know there are different pieces of data in sitemap so imagine you know there are a file of different sets of data.

They could all be updated in different times and in different frequencies and typically they should be updated within days or worst case within weeks however as far as I know it doesn't depend on page views.

Lets deal an other one "What are your basics ideas and recommendations on increasing sites ranking and visibility in Google? " Ok this is a meeting topic definitely a longer issue ok so lets go ahead and dive into it? So Lets go and see the number one thing most people make mistake on SEO is the they don't make the site crawlable. So I want you to look at your site in search engines eyes or user text browsers do something and go back to 1994 and use lynx or something like that.

If you could get through your site only in text browser you are going to be in pretty good shape, because most people don't even thing about crawl ability. You want to also see on things like sitemaps on your site or also you can use our sitemaps tools in addition to that once you got your content, content that is good content, content that is interesting, content that is reasonable that's attractive and that will make some actually link to you and then once your site is crawlable then you can go about promoting, marketing, optimization your website. So the main thing that I would advice or thing about the people who are relevant to your niche and make sure they are attracted. So if you are attached to a doctor since you run a medical type of website make sure that doctor knows about that website if he knows about your site it might be appropriate for him to link to your website.

You also should be thinking about a hook some thing that holds your visitors it could be really good content newsletters, tutorials, I was trying to setup all these video stuff trying to make it look semiprofessional and there is tutorial by a company called photo flex something they said here is something like keylike, throw etc and BTW they say you need to by our equipment to do that. That's really really smart, infact another photography site that I went to I saw they syndicated the other site tutorials to add on their website. That could be a great way to get links you can also You should also think on places like reddit, digg, Slashdot you know social networking sites myspace this sort of stuff. Fundamentally you need to have something that sets you apart from the pack once you have something like that you are going to be in very good shape as far as promotion your site is concerned. But the biggest step making sure your site is crawlable after that , making sure you have good content and finally make sure you have a hook which makes people really love a site return to it and really bookmark it.

Alright lets do an other one "what condition asks Bryan to google to use dmoz snippet where there is already a valid meta description on that page. That was a really good question I actually went and asked the Google snippet team hi why does this happen and I am not going to go too much in detail but here is something which you need to think about it. Suppose that you have a page about Christina Aguilera or something like that and your open directory snippet is about Britney spears and if you or your user types in Britney spears that's going to be the best snippet so what I have to say we have something where it goes through the process where it all happens and decides that this document is the best to return here is what I want to say once we selected and scored a document and is ready to be returned to the user on a particular slot on the search engines here is what you are going to say is the open directory snippet or my meta tag is the best match. What the user wants and really typed in so its mostly query dependent, it actually depends on the query the user typed. So you say we think the meta description or the description from the Open Directory project compare and see which is the better ones for the users and in that case say we will go with the ODP descriptions and in other case we will go with the Meta description. Now lets go with the Open Directory Project now if you can if you don't want the description from the Open directory project to show up you can actually use the meta NOODP tag and that will actually tell Google not to use the description tag or title tag from the Open Directory Project. So you sort of have the ability to change things a little bit and choose which things you want to have it happen.

Alright this one is a good one. Laura McKenzie says does Google favor bold or strong tags. In general we probably favor bold a little bit more but just to say it more clear its so slight that I wouldn't really worry about it. When you do it do what ever is best for yours and oh I don't think its going to give a little bit of boost in google or anything like that. Like I said its relatively small so I recommend you do what is best for users and what ever is best for your site and then not worry about that much after that.

I think that's it,

Thank you,

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