Static vs. Dynamic urls - Matt Cutts Video Transcripts

Hi everyone again, Alright here we go again I am learning something everytime I do one of these, For example its probably smart to mention today is Sunday July 30^th 2006.

Alright Gerby writes in "Does Googlebot treats dynamic pages different than static pages? " My company writes perl and there are query strings in URLs yahyahyah?

That's a good question, my first opinion we do treat static and dynamic pages equally so let me explain that in a little bit more detail. Pagerank flows in dynamic URLs the same way they flow in static URLs so if you got nytimes linking to a dynamic URL you will get the pagerank benefit and will still flow the Pagerank benefit. There are other search engines in past who said ok we go one level deep from static URLs so we are going to crawl a dynamic URL but we are going to go one level in dynamic URL, so the short answer is pagerank still flows the same between a static and a dynamic URL, lets go into a more detailed answer. The example you gave has like 5 parameters and one of them is like a product ID 2725 and you definitely cant use too many parameters I would recommend 2 or 3 at the most if you opt for using them , not to go for too long numbers because we might confuse them with session IDs any extra parameters you can get rid of its always a good idea.

And remember google is not the only search engine out there so say if you have the ability to do a little of Mod_Rewrite I am going to say make it look like a static URL and I am going to say this is a very good way to tackle a problem. But pagerank still flows but experiment if you see any URLs that has the same structure and same number of parameters as you will think of doing its probably better to cut short some number or parameters or shorten them in URLs, or try to use Mod rewrite. Alright Mark writes in this is an interesting question he has a friend who's site was hacked he did not know about for couple of months because of they had taken it out or something like that. So he asks can google notify the webmaster of the site basically when its hacked within sitemaps and inform them maybe say that inappropriate pages were crawled. That's a great question my guess is we don't have the resources to have something like that right now in general if somebody is hacked if they have a small number of sites they monitor, they will get to know about it really quickly, the web host will alert them about it. So webmaster console team is really going to work on new things but my guess is this is really not right now in the priority list.

Ok james says, "Hey Matt , in the fullness of time I am going to use Geo-targeting software one that will give different type of messages to different type of people in different parts of the world. So for example this kind of pricing structure are we safe to use these type of Geo-targeting software clearly we don't want to avoid any suspicions of cloaking. That's a very interesting question, SO lets talk about that a little bit Google webmaster guidelines very clearly says showing different type of content than what you show to Search engines. Geo-targeting by itself is not cloaking under google's guidelines. Because what you are doing take an IP address and hey you are from Canada we will show you this particular page, take the IP address hey you are from Germany we will show you this particular page, this thing that will get you in trouble is if you treat Googlebot as a special guest and do something special for it. So Geo-targeting for Google bot like Googlebotistan is bad. So what you can do is instead just treat Googlebot as a regular user. So if you are targeting by country and if Googlebot is coming from United states just show what people in United states will see so google for example does geo targeting we don't think that's cloaking its all about playing the cards pretty well. So again as I said cloaking is showing different contents to users and different contents to search engines. In this case just treat Googlebot as you treat like any other fact that they got this particular IP address and you should be totally fine.

Alright its time for another break

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