Google comes closer to ethical SEOs and SEO companies

Google recently rewrote their SEO page in Google Webmaster help. Before it used to focus on unethical SEOs now they have a more standard document where they give credit to companies who help Search engines deliver better results and webmasters / site owners develop better websites . According to Google good seos

• Reviewing and providing recommendations on your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Managing online business development campaigns
• Keyword research
• SEO training

Well those are good points are most of them are basic stuff handled by any SEO company or SEO consultant. Apart from this good SEOs provide ethical ways to build quality back links. As we know Back links plays a very important factor when it comes to Search Engine Rankings especially in Google. Getting natural links through traditional ways are an important way for top rankings in Google.

1. Write articles which are useful and unique for users. This will help relevancy of the website as well as attract visitors which will result in back links.

2. Provide widgets that are useful and for free which will pay by itself through quality back links.

3. Impress the big authority and GOV sites by providing what they want they will link to your site if you can provide things they want to see and use often.



4. Make your site link worthy by making it as a useful hub for targeted users / customers. Good contents, attractive graphics, tools, forum, blog will all help If you have regular repeated visitors then you have achieved something. Repeated visitors are important since word of mouth referral is important for spreading the word which will result in quality back links.

According to Google some useful questions you can ask a SEO company:

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services to complement your organic search business?
• What kind of results do you expect to see, and in what time frame?
• What's your experience in my industry?
• How long have you been in business?

I agree with all those questions they are pretty straight forward and covers a lot of things. If a good SEO gives a clear answer for these questions i am sure he can relied upon. I respect Google and will live by their stance on SEO even before this updation i never had anything against their rules. Its their search engine and they set the rules for it. We need to live by it. If we can't and if something wrong happens we need to face consequences. This is how it is and this is how it should be.

Vijay

Labels: Google update, Search Engine Marketing, Spam