Google's Amit Singhal talks about technologies behind Google
Written by Search Engine Genie
@ 8:50 PM
permanent link on
Thursday, July 17, 2008
| Post a Comment |
Amit Singhal - Google Fellow and senior Google scientist has come up with a beautiful explanation on how well the technologies work behind the ranking algorithm of Google,
I agree with Amit that Search has come a long way from being a just a search engine to understanding more of users queries on what they want. Now Search engines can understand synonyms, complicated queries, language queries and a lot more of these type of stuff that were once far away from Google.
As per Amit Google has grown to a massive index from what it had been before. Now they have an index in multiple tera bytes before it used to be some Gigs Only. Now Google's advancement in understanding pages had come a long way before it used to just be the keywords on the page title, and the backlink anchor text now it has become much more better. As he points out in the article even without the phrase "galleria sprovieri londra" the site sprovieri.com ranks No.1 because Google has much more sophisticated system to identify the authority of
a site.
Some of the examples he has given for understanding queries is excellent. Kofee annan is for someone searching for kofi annan and Google does say whether you are looking for it, similarly when someone searches for Dr.Zhivago then he is actually searching for a Dr with the name Zhivago where as when he is searching for "rodeo dr" he is actually searching for Rodeo Dr a road . similarly he talks about other queries like "back bumper repair" ramstein Ab, b&b ab which searches for Bed and Breakfasts in Alberta.
The most surprising query is the one where he talks about the new york times square's famous church. Obviously New york times or Ny times refer to the famous magazine or website Nytimes.com. Now when a search like "new york times square church" Google has to figure out that its actually about the church in Madison square New york. Now when you check the query Google actually understands it pretty well and guides to the right site. Similarly as Amit Points out understanding the users are an other major factor. Google has to be the best in figuring out where the users actually came from that way they have the option to understand and deliver relevant results based on their local area requirements. Google does this very effectively.
Overall Google has been doing a great job and i wish Amit and everyone behind Google's algorithm to bring more innovative things
Official Blog post here
Vijay,
I agree with Amit that Search has come a long way from being a just a search engine to understanding more of users queries on what they want. Now Search engines can understand synonyms, complicated queries, language queries and a lot more of these type of stuff that were once far away from Google.
As per Amit Google has grown to a massive index from what it had been before. Now they have an index in multiple tera bytes before it used to be some Gigs Only. Now Google's advancement in understanding pages had come a long way before it used to just be the keywords on the page title, and the backlink anchor text now it has become much more better. As he points out in the article even without the phrase "galleria sprovieri londra" the site sprovieri.com ranks No.1 because Google has much more sophisticated system to identify the authority of
a site.
Some of the examples he has given for understanding queries is excellent. Kofee annan is for someone searching for kofi annan and Google does say whether you are looking for it, similarly when someone searches for Dr.Zhivago then he is actually searching for a Dr with the name Zhivago where as when he is searching for "rodeo dr" he is actually searching for Rodeo Dr a road . similarly he talks about other queries like "back bumper repair" ramstein Ab, b&b ab which searches for Bed and Breakfasts in Alberta.
The most surprising query is the one where he talks about the new york times square's famous church. Obviously New york times or Ny times refer to the famous magazine or website Nytimes.com. Now when a search like "new york times square church" Google has to figure out that its actually about the church in Madison square New york. Now when you check the query Google actually understands it pretty well and guides to the right site. Similarly as Amit Points out understanding the users are an other major factor. Google has to be the best in figuring out where the users actually came from that way they have the option to understand and deliver relevant results based on their local area requirements. Google does this very effectively.
Overall Google has been doing a great job and i wish Amit and everyone behind Google's algorithm to bring more innovative things
Official Blog post here
Vijay,
Labels: Search Engine Optimization
1 Comments:
Google is drip-feeding us some information on its internals in recent times, yet they never really say much than is already apparent
Post a Comment
Links to this post:
Create a Link
<< SEO Blog Home