What's the best way to determine a web page value?

What's the best way to determine a web page value?
The best way to determine web page value is treating the outdated pages and getting rid of multiple pages.
It is believed that out-of-stock product pages are not at all useful to any visitor but still carry a lot of weight. So it is necessary to do something worthwhile for the visitors and to take SEO power for granted. Outdated pages can be made worthwhile by the following:

Preserve the page and add "Related product" section.
Put some new content on the old URL and move the old content to a new URL.
Delete the pages and let the return from 4o4 header (if any of the page that has no value at all).
Move the pages to archive and amend internal linking to "leak" less internal PR.
Keep the pages but remove all references from the site; if they have to little value then think about that.
Redirect the pages to new relevant version of 301.
Next is to get rid of some multiple web pages without loosing rankings or getting in to any sort of penalties. WebMasterWorld thread discusses the issues of removing multiple low quality pages as a benefit to the users.
But before deciding what to be done to these pages it is necessary to first define its SEO value. At the WebMasterWorld forums a thread was discussed on how to evaluate the worth of page, so how can a page SEO value can be determined?



Having a toolbar PR, Organic Ranking and Traffic are bad indicator. Pages with Graybar PR get many Google referred traffics and back links too. Organic Ranking cannot be a good performance indicator because ranking come and goes as and when. There are many criteria that influence rankings like Google personalization, Geo targeting, new "Search Wiki" Google feature, new competing pages, etc. just like ranking traffics are also temporary. Traffic comes and goes accordingly. Therefore, with help of this SEO value of pages cannot be determined. But external in-links can probably be a good indicator and with the help of external in-links SEO value of page can be determined because if the page is able to pass PR it does have value.

Labels: Search Engine Optimization