Will unpopular keywords help SEO

With so much content on the internet, it becomes so difficult for us to differentiate each one and get attention towards one content. In order to get attention one way is through using less popular keywords.



Most of the companies today are using same type of keywords for their search engine optimization. This increases competition among them and even ranking become difficult. The best way to attract more viewers to your site is to use less popular or non-commercial keywords.

Use of less popular keywords will not be the short term money maker but there would be less competition which would help you to be placed better in search engine. As you rank for related keywords that build a traffic stream that has the potential to convert or to link at your website.



As such use of less popular keywords will help you to boost traffic to your site and will also build the overall authority of a site. And by posting some good useful content will also help in getting your less popular keyword more popular.

Therefore, with the help of less popular keywords, "slowly but steadily you can win the race."