Google ranks a page of a website?

Google ranks pages not sites we know that but the real question does Google rank a page based on keyword relevance on that page or keyword relevance throughout the website? Based on my, admittedly very targeted, sites I have to say Google is now sophisticated enough to analyze whole site for relevance than just the ranking page. Pages, yes, words are analyzed and targeted. But Google also seems to understand a sites "keywords" and rewards with better SERPS when those are entered.



I look at it like this. I have a site about widgets, 1,000 pages primarily aimed at widgets. Each page is about a particular aspect of widgets, green ones, round ones, making widgets, etc. A couple of my pages on that site are about an apparently disconnected subject, e.g. plankton. The reason that a couple of plankton pages are there is because they are the source of the material which is used to make widgets.



I have loads of these "disconnected" pages, all written well and in the same style as the base widget pages. But they don't rank for plankton. My guess is that Google can't connect plankton and widgets and therefore the plankton pages are considered as less value.

Labels: pagerank