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An interesting thread was started in searchenginewatch forums, A poster asked what is the difference between SEO and SEM, everyone gave their opinion,
Here is my opinion on the same thread,
I agree with tomslick, SEO is part of SEM,
SEM IMO consists of,
1. SEO
2. PPC
3. PFI ( Optional )
4. Link Building
5. Affiliate SE Marketing
6. ROI and conversion tracking
7. Sponsored Search engine listing(some search engines).
8. Shopping feeds ( shopping search engines )
SEO - Search Engine Optimization, Ability to improve a site to make it relevant to Search Engine Algorithm and make the algorithm rank a site based on User queries.
Source: forums.searchenginewatch.com/showthread.php?t=3045
Yahoo has settled a trademark infringement lawsuit with auto insurer Geico, according to a report in the Los Angeles Times online, even as rival Google prepares to take the case to trial this month. Geico, a subsidiary of Warren Buffett's Berkshire Hathaway Inc., sued the two Internet companies in federal court in May for allowing other insurance firms to buy ads that appear when people type "Geico" into an Internet search engine. The confidential settlement was reached Friday between Geico and the Overture Services division of Sunnyvale, Calif.-based Yahoo, leaving Google as sole defendant in the case. Source: Market watch
Msn adds an excellent new feature, Now you can toggle between different options just by a drop down menu, beta.search.msn.com
Check this screen show
Brett Tabke- the authority in search engine optimization The topmost SEO intellectual, Brett Tabke was exposed to computers and the net world from his school days itself. His interest and curiosity grew from his mere childhood and it did not take much of a time for Brett to establish himself in the SEO field. Brett is now the CEO of the famous optimization site, Webmasterworld.com
When Brett Tabke finished his college, he started working part time for Epyx, Berkeley Softworks, TwinCities, and others in Commodore software. He authored a book for Western Design and Ahoy magazine. Then, Brett started working with bulletin Board system (BBS) and Net Promotions. BBS is the precursor of the present forums. Brett put the first BBS online in 1984. From there he picked up building websites and also learned about online traffic. It did not take much time for Brett to be the authority on internet traffic. About search engine marketing Brett explains, “Search Engine Marketing is just a fancy name for checkbook SEO. That's not what I deal with - it is optimization and promotion I am concerned with.”
Brett looks forward to expand the forum offerings to address the growing needs of the web world. He envisions a full service site that supports all the needs of webmasters. But Brett does not like to deviate from his own field of search engine promotion. Brett's site: http://www.webmasterworld.com
Jill Whalen Biography: SEO People Category An internationally recognized consultant in SEO, Jill Whalen is the owner of High Rankings which specializes in search Engine Optimization. She is also the proficient editor of the free weekly High Rankings Advisor Search Engine Marketing Newsletter. One of the experts on the internet, Jill Whalen is also famous for her effective talks on seminars and conferences.
Jill has been performing search engine optimization since 1995 and established herself in the career in 1997. Her buoyancy in the work she does motivates her in taking up new assignments from her clients and proves herself right in the way she gives away results. A regular presenter at Danny Sullivan’s Search Engine Strategies Conferences, Jill Whalen also conducts her own marketing seminars. She claims to have 5000 registered members in her site which also claimed to have an instant success within days of launching. Jill was the successful administrator and moderator of the Google Forum, at Cre8asite SEO web development Forum and also at Web Page Content Forum. Her frequent rapport with people who writes articles on search engine optimization helps her to understand the changing trends in the market and thus brings out necessary changes in the strategy she employs. Jill’s creative expertise is proved in the articles she wrote for SearchNewz, WebProNews, WorkZ.com, ClickZ.com, Inc.com, Lycos Small Business.
The critically acclaimed Rank Write Roundtable was efficiently moderated by her. PageRank Explained written by the programmer, Chris Ridings was effectively edited by Jill Whalen. She has also started, Searchcreativ.com to design search engine friendly websites. With gifted caliber and proficiency in the field of search engine optimization techniques, Jill Whalen leads her successful journey with strong determination and resolve unfolding newer strategies and employing better policies in the field of online marketing. She practices search engine optimization for more than 6 years her work has brought lots of business to many website owners, She runs a popular high traffic search engine optimization forum named the highrankings forum, I learned a lot from frequenting her forum, Jill's site: www.highrankings.com
Recently One Guy posted saying that he got a reply from google regarding his site loosing page rank, Dont know whether it is true or not but worth a read,
"The PageRank that is displayed in the Google Toolbar is for
entertainment purposes only. Due to repeated attempts by hackers to
access this data, Google updates the PageRank data very infrequently
because is it not secure. On average, the PR that is displayed in the
Google Toolbar is several months old. If the toolbar is showing a PR of
zero, this is because the user is visiting a new URL that hasn't been
updated in the last update. The PR that is displayed by the Google
Toolbar is not the same PR that is used to rank the webpage results so
there is no need to be concerned if your PR is displayed as zero. If a
site is showing up in the search results, it doesn't not have a real PR
of zero, the Toolbar is just out of date"
Source: forums.searchenginewatch.com/showthread.php?t=3054
A very good explanation by an active Dmoz editor named hutcheson on switching content on domains, Dmoz on strict on content quality of sites and when someone cheates by switching content site will be removed from dmoz, A very good explanation below,
"Bait and switch" is when we list a site based on its content, and then the
webmaster changes the content to something else "not related." For us, it is
sabotage -- the single most harmful thing a webmaster can do to the directory.
We take it very seriously. Normally we immediately go on a crusade to expunge
all that webmaster's sites with extreme prejudice. This is not "revenge" -- this
is our way to protect the directory from further acts of sabotage.If we weren't
talking to you here, that's where your sites would be already. They aren't yet,
but you need to understand that this is deadly serious to us. And, now that you
understand that, there need to be no more "switches."OK, for now both sites are
removed from the directory. I repeat, this is not the permanent ban. Yet. Since
you're here and we can talk to you, we can try to start fresh.Another background
bit of information: the ODP is not a listing service for the benefit of you, the
webmaster. It's a site finding service for the benefit of surfers.Our guideline
is: if a site is useful for surfers and we can list it, then we do.There are two
parts there. It has to be useful. And sometime in the past, your automotive site
convinced an editor it might be useful. (That's a high compliment -- most
automotive classified sites are not accepted.)But the other part is, we have to
be able to list it. And this implies, we have to have a definition of a "site"
so we can distinguish what constitutes a "site"; that definition has to
distinguish few enough different "sites" that we can list them all. This means
we don't try to list every page of every site: just the main page. And when we
see one entity with multiple domain names, we treat all the content on all the
domains as one site, if that makes sense.Now, classified ads sites are, um,
oversubmitted. Most of them are worthless, and many people who have a
classified-ads engine try to abuse us by creating lots of little sites that use
the same (or similar) engines on lots of different topics, and then submit them
all to us. But much larger, name-brand, reputable classified-ads sites have only
one listing because they aren't depending on spamming us for their promotion, so
they put everything on one domain. That's not fair to the users, and it's
certainly not fair to the good sites.So we are very strict on "entities." One
entity, one site unless there's a really good reason otherwise. And having
several different classifications of ads is not a good reason.Here's where you
came in, unwittingly imitating the techniques of the "ancient legions of
big-time spammers." And -- no problem, we know how to handle that, we've had
lots of practice: "Find the main page, list it, problem taken care of." We don't
want much flexibility in the guidelines here: we're better served by letting you
link to all your own pages (no matter what domain they are on) and leting us
focus on reviewing someone else's site.Until the bait-and-switching started up.
(Well, we know how to solve that problem, too, if necessary.)So we won't ask
"how can you get two listings?" We'll discuss "do you get one or zero listings?
If you get one, which is the best URL to use, and which is the best category to
put it in?"So talk to us:-- Commit to one main URL (we don't care how many other
URLs you have so long as you don't submit them; if you need to change the main
URL, we have an "update URL" link)-- Commit to leaving the major types of
content be accessable from that URL (we don't mind additions or changes in
content, so long as the description we have still remains accurate -- or you
request an "Update URL" to correct it).-- Get the basic links in place (we don't
mind site redesigns) and we can look at the site.The forum limits apply: we
can't argue about placement, but we can make sure we're seeing the content you
meant to feature.
It seems yahoo is doing human review and editing to search results, They purposly make a site rank on top, This was pointed out by Danny sullivan on searchenginewatch.com in this thread, this is what he posted,
In short, for some queries, some sites that came up had a special code
that seemed to indicate they may be hardcoded to rank tops for that query. I've
highlighted that below:
rds.yahoo.com/S=2766679/K=ca...R=1/SS=2044565/H=1/IPC=gb/SHE=0/SIG=10pe5sku9/*-http%3A//www.cars.com/ That's the redirect code for Cars.com, listed tops at Yahoo in a query on cars. H=1 seems to indicate the site was
hardcoded to show up in response to this query. In contrast, H=0 means no
hardcoding appears to be involved.As for this hiring, I'm with others that
posted. This isn't some push to build human spam hunters. They've already got
those. It looks like they want to increase the quality of results, and perhaps
in particular for cases where those results may be in non-English languages.
Spam elimination is part of that, but not the entire part.
It is very interesting and a bit worrying for many SEOs, you can read the whole posting of danny sullivan here, forums.searchenginewatch.com/showthread.php?t=2976
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