When you look in to finding a SEO consulting specialist, there are few recommended places you can start with. One way is simple to search them Via Google. Many, if not all consultants in this field advertise online. Just go to their site and take a look around. How well it match your own in content and feel? Working with SEO consultant specialist is just like investigating any other business opportunity. Another way to go about finding a SEO consultant specialist is to go through some of directories that will categorize them for you. These directories are places where consultants themselves have left their information and serve as of a yellow pages listing for people in the field. These directories are distribution release useful, so that the client can post review of the services they received. Make sure that you check the review area thoroughly before you commit anything to anyone. But at the same time it does not necessarily mean that bad review in professional in question is bad at his job.



Finding a good SEO consultant can position your website far ahead of the competition, in particular if you are just getting started. When people carry out searches, they are looking for immediate appropriate information where to send press release problem and if you are the first link they find to click, you will have a huge advantage over your competitors. Because of this, a SEO consulting specialist can help your business move forward quite quickly. Always be sure to look into their methods. One technique that SEO consulting specialists will often do is offer to host your website. While there are several other reasons to do so, that is putting you in a network of related but not competing services? There are also some strategies that will not help you in the long run. If SEO consulting offers you more hits, but its providing them by hiring people to go to your site, the traffic to your site increase, but your business will not world press release. On the other hand, a SEO consulting specialist who really understands the way search engines operate and can suggest solid technique, like what to add to your site to bring more relevant business to it or who can work with things like targeted pay per click advertising can turn out to be someone quite important to your business.

If you are looking into finding a SEO consulting specialist, make your choices wisely and always make sure that you get a specialist who will explain to you what he is doing and why.

Labels: Search Engine Marketing

ReviewsYou can request a review via Google's Webmaster Tools and you can see the status of the review there. If you think the review is taking too long, make sure to check the status. Finding all the malware on a site is difficult and the automated scanners are far more accurate than humans. The scanners may have found something you've missed and the review may have failed. If your site has a malware label, Google's Webmaster Tools will also list some sample URLs that have problems. This is not a full list of all of the problem URLs (because that's often very, very long), but it should get you started. Finally, don't confuse a malware review with a request for reconsideration.

If Google's automated scanners find malware on your website, the site will usually not be removed from search results. There is also a different process that removes spammy websites from Google search results. If that's happened and you disagree with Google, you should submit a reconsideration request. But if your site has a malware label, a reconsideration request won't do any good — for malware you need to file a malware review from the Overview page.How long will a review take? Webmasters are eager to have a Google malware label removed from their site and often ask how long a review of the site will take.

Both the original scanning and the review process are fully automated. The systems analyze large portions of the internet, which is big place, so the review may not happen immediately. Ideally, the label will be removed within a few hours. At its longest, the process should take a day or so.

Labels: Search Engine Marketing

A webmaster world thread analyzes the difference between trust and authority in Google. Its a good thread to discuss please join here www.webmasterworld.com/google/3753332.htm

"While studying Google's recently granted [url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,346,839.PN.&OS=pn/7,346,839&RS=PN/7,346,839]Historical Data patent[/url], I noticed that the language helps to separate two concepts that we tend to use casually at times: trust and authority.

...links may be weighted based on how much the documents containing the links are trusted (e.g., government documents can be given high trust). Links may also, or alternatively, be weighted based on how authoritative the documents containing the links are (e.g., authoritative documents may be determined in a manner similar to that described in [url=http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=6,285,999.PN.&OS=pn/6,285,999&RS=PN/6,285,999]U.S. Pat. No. 6,285,999)[/url].
Clearly, Google has two different metrics going on. As you can see from the reference to Larry Page's original patent, authority in Google's terminology comes from backlinks. When lots of other websites link to your website, you become more and more of an authority.
But that isn't to say you've got trust. So what exactly is trust? Here's an interesting section from the same patent:
...search engine 125 may monitor one or a combination of the following factors: (1) the extent to and rate at which advertisements are presented or updated by a given document over time; (2) the quality of the advertisers (e.g., a document whose advertisements refer/link to documents known to search engine 125 over time to have relatively high traffic and trust, such as amazon.com, may be given relatively more weight than those documents whose advertisements refer to low traffic/untrustworthy documents, such as a pornographic site);
So we've got two references here, government documents and high traffic! From other reading, I'm pretty sure that trust calculations work like this - at least in part. Google starts with a hand picked "seed list" of trusted domains. Then trust calculations can be made that flow from those domains through their links.
If a website has a direct link from a trust-seed document, that's the next best situation to being chosen as a seed document. Lots of trust flows from that link.

If a document is two clicks away from a seed document, that's pretty good and a decent amount of trust flows through - and so on. This is the essence of "trustrank" - a concept described in [url=http://dbpubs.stanford.edu:8090/pub/2004-17]this paper by Stanford University and three Yahoo researchers[/url].
This approach to calculating trust has been refined by the original authors to include "negative seeds" - that is, sites that are known to exist for spamming purposes. The measurements are intended to identify artifically inflated PageRank scores. See this pdf document from Stanford: [url=http://dbpubs.stanford.edu:8090/pub/showDoc.Fulltext?lang=en&doc=2005-33&format=pdf&compression=&name=2005-33.pdf]Link Spam Detection[/url]
To what degree Google follows this exact approach for calculating trust is unknown, but it's a good bet that they share the same basic ideas. "

Labels: Google, Search Engine Marketing

1. Coca-Cola - The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, largest manufacturer, distributor and marketer of non-alcoholic beverage concentrates and syrups in the world, and one of the largest corporations in the United States. The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.[2]
The company operates a franchised distribution system dating back to 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.
The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on the NYSE and is part of DJIA and S&P 500. Its current president and CEO is Muhtar Kent.

2. IBM - The character of a company -- the stamp it puts on its products, services and the marketplace -- is shaped and defined over time. It evolves. It deepens. It is expressed in an ever-changing corporate culture, in transformational strategies, and in new and compelling offerings for customers. IBM's character has been formed over nearly 100 years of doing business in the field of information-handling. Nearly all of the company's products were designed and developed to record, process, communicate, store and retrieve information -- from its first scales, tabulators and clocks to today's powerful computers and vast global networks.
IBM helped pioneer information technology over the years, and it stands today at the forefront of a worldwide industry that is revolutionizing the way in which enterprises, organizations and people operate and thrive.
The pace of change in that industry, of course, is accelerating, and its scope and impact are widening. In these pages, you can trace that change from the earliest antecedents of IBM, to the most recent developments. You can scan the entire IBM continuum from the 19th century to the 21st or pinpoint -- year-by year or decade-by-decade -- the key events that have led to the IBM of today. We hope that you enjoy this unique look back at the highly textured history of the International Business Machines Corporation.

3. Microsoft - Microsoft Corporation is an American multinational computer technology corporation, which rose to dominate the home computer operating system market with MS-DOS in the mid-1980s, followed by the Windows line of operating systems.
Throughout its history the company has been the target of criticism for various reasons, including monopoly status and anti-competitive business practices including refusal to deal and tying. The U.S. Justice Department and the European Commission, among others, have ruled against Microsoft for various antitrust violations.[8][9]
It develops, manufactures, licenses, and supports a wide range of software products for computing devices.[10][7] Microsoft's best-selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software.

4. GE - The General Electric Company, or GE (NYSE: GE) is a multinational American technology and services conglomerate incorporated in the State of New York.[5] In terms of market capitalization as of 30th June 2008, GE is the world's sixth largest company and also second in the BrandZ ranking. In the 1960s, aspects of U.S. tax laws and accounting practices led to a rise in the assembly of conglomerates. GE, which was a conglomerate long before the term was coined, is arguably the most successful organization of this type.

5. Nokia - Nokia is a Finnish multinational communications corporation, headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki. Nokia is focused on wireless and wired telecommunications, with 112,262 employees in 120 countries, sales in more than 150 countries and global annual revenue of 51.1 billion euros and operating profit of 8.0 billion as of 2007.[1][3] It is the world's largest manufacturer of mobile telephones: its global device market share was about 40% in Q2 of 2008, up from 38% in Q2 2007 and up from 39% sequentially.[2] Nokia produces mobile phones for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia's subsidiary Nokia Siemens Networks produces telecommunications network equipments, solutions and services.

6. Toyota - Toyota Motor Corporation (トヨタ自動車株式会社, Toyota Jidosha Kabushiki-gaisha?) (pronounced [to-yo-ta]) is a multinational corporation headquartered in Japan, and is currently the world's largest automaker.[3][4]
In 1934, while still a department of Toyota Industries, it created its first product Type A engine and in 1936 its first passenger car the Toyota AA. The company was eventually founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Toyota currently owns and operates Lexus and Scion brands and has a majority shareholding stake in Daihatsu Motors,[5] and minority shareholdings in Fuji Heavy Industries Isuzu Motors, and Yamaha Motors. The company includes 522 subsidiaries.[6]
Toyota is headquartered in Aichi, Nagoya and in Tokyo. In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and also creates robots. Toyota Industries and Finance divisions form the bulk of the Toyota Group, one of the largest conglomerates in the world

7. Intel - Intel Corporation (NASDAQ: INTC; SEHK: 4335) is the world's second largest semiconductor company and the inventor of the x86 series of microprocessors, the processors found in most personal computers. Founded on July 18, 1968 as Integrated Electronics Corporation and based in Santa Clara, California, USA, Intel also makes motherboard chipsets, network cards and ICs, flash memory, graphic chips, embedded processors, and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Moore, and widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Originally known primarily to engineers and technologists, Intel's successful "Intel Inside" advertising campaign of the 1990s made it and its Pentium processor household names.
Intel was an early developer of SRAM and DRAM memory chips, and this represented the majority of its business until the early 1980s. While Intel created the first commercial microprocessor chip in 1971, it was not until the success of the personal computer (PC) that this became their primary business. During the 1990s, Intel invested heavily in new microprocessor designs and in fostering the rapid growth of the PC industry. During this period Intel became the dominant supplier of microprocessors for PCs, and was known for aggressive and sometimes controversial tactics in defense of its market position, as well as a struggle with Microsoft for control over the direction of the PC industry.[5][6] The 2007 rankings of the world's 100 most powerful brands published by Millward Brown Optimor showed the company's brand value falling 10 places – from number 15 to number 25.[7]

8. McDonald's - McDonald's Corporation (NYSE: MCD) is the world's largest chain of fast food restaurants, serving nearly 47 million customers daily.[3] McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries, breakfast items, soft drinks, milkshakes and desserts. More recently, it has begun to offer salads, wraps and fruit. Many McDonald's restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more 'natural' style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and eliminating hard plastic chairs and tables.
In addition to its signature restaurant chain, McDonald's Corporation holds minority interest in Pret A Manger (a UK-based sandwich retailer), and owned the Chipotle Mexican Grill until 2006 and the restaurant chain Boston Market until 2007.[4] The company has also expanded the McDonald's menu in recent decades to include alternative meal options, such as salads and snack wraps, in order to capitalize on growing consumer interest in health and wellness.
Each McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.[5]

9. Disney - The Walt Disney Company (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner of eleven theme parks and several television networks, including ABC and ESPN. Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California. The company is a component of the Dow Jones Industrial Average.

10. Google - Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of 30 June 2008 the company has 19,604 full-time employees.[

Labels: Search Engine Marketing, Search Events, website

Seven Building Blocks of a Destination Website-Trust & Creditability:
The initial six building blocks in creating a Destination Website; proficient information, usability, website design, distinctive value proposition, time and presence, and voice are all things that we, more or less, have straight control over. The exemption is time. We don't control time but we do control how we build up our presence over time.
Trust and credibility are also partly in our control but also two of the hardest things to attain. We find out whether we move forward in a reliable way, and whether or not to act in a plausible manner, but no matter how hard we try, we cannot wish those two things into existence. We cannot force someone else to believe us. We cannot tell someone to find us plausible and expect them to do so on our word.

We can go about doing all we can to build both trust and credibility, but, in the end, whether we are trusted or not lie not with our individual efforts but other people's perceptions. If you spend months and years showing you can be trusted and proving that you're plausible, but one knows or believes it to be true, then you just aren't. These are not physical things that can be touched; they simply must be understood to be factual.
How to build trust and credibility:
Answer phone calls and return emails:
I'm astounded at how often I run across businesses that don't do this. You would think that this is one of the fundamental no-brainers of doing business. Heck, if you can't return a call or reply to an email, what signals are you sending to the prospective customer? First question: are you a lawful business? Second question: if I have a problem, which's going to be there to help me out?
It's bad enough that prospective customers call and get a voice mail during business hours. Shoddier when those calls are not returned. Rule of thumb, you have about 24 hours to reply to messages and emails before your trustworthiness is questioned. However, if you really want the customer, you should reply much faster. Twenty-four hours is a long time on the web and if you wait too long, you very soon might have lost them to a competitor.
Keep information secure:
Security is vital to conveying trust. Whether you are selling products or just capturing leads, visitors need to know that their information is going to be kept safe and it won't be used for nefarious purposes. Using trust symbols such as Thawte, Better Business Bureau, and HackerSafe can all provide further feelings of trust. Linking to solitude and security policies from your forms can help as well.
Open communication:
Keeping communication open between you and your clients is crucial. This is more than just returning calls, but its dynamic participation. Both in meeting customer's needs but also in foreseeing them. It means finding where your audience is and engaging with them in discussion, chat rooms, blogs and the like. Keeping communication open gives you opportunity to be truthful with your shortfalls, own up to your mistakes, and to present yourself as you truly are, a real person who cares genuinely about the needs of your audience.

Put the customer first:
We've all heard it said that "the consumer is always right." Now I don't certainly believe that's true in all situations, but the point is, to survive in a consumer oriented business, we have to put the customer first. This means going out of your way to make certain the customer is satisfied with their purchase and transaction and if not, finding out what areas they are displeased in and provide a solution to make them satisfied.
Exceed expectations:
One of the best ways to build hope and trustworthiness is to simply exceed the expectations of your audience. This can be both easy and hard. It's easy to find little ways to go the extra mile. To give a little extra service or extra benefit. It can be difficult, however, if you over-sell yourself. If you do that then you make it hard enough just to meet expectations. Look for opportunities to do something your clients or prospects don't expect. Ways to prove to your customers that they are special to you.
Of course, all this isn't just about building perceptions, but proving those perceptions to be factual. Creating a perception of trust, only to have it proven fake is far worse then never having built the aura of trust to begin with. If you fool visitors into thinking you're plausible, they'll soon find out you're not. Both are difficult to rebuild than to build in the first place.
Putting them all together:
When building a Destination Website, all six other building blocks can be in place, but without this seventh one the first six are futile. Usability, voice, design, expert information, etc., all just become part of the hoax. But, if you are really building up trust that can be trusted and credibility that is credible, the first six building blocks all lend a hand to that end. They all play a role at helping to establish and prove your credibility.
Very unbeaten businesses, both on-and offline have been built on this last building block alone. In fact, only this last one is necessary for success, though all seven are essential to build a Destination Website. Like any good foundation, all seven building blocks provide support for the other six, with faith and credibility being the most vital piece of the pie.

Labels: Search Engine Marketing, Search Engine Optimization

Labels: Search Engine Marketing, Spam

A nice writeup by incredible bill of webmasterworld about lawyers using your own site information against you.

"ITFALLS OF SAVING YOUR SITE FOR POSTERITY

Search engines automatically cache your pages and something called the Internet Archive, or Wayback Machine, also comes along and makes a permanent copy of your site for "posterity". The problem starts when you realize you may have content on your web site that could result in legal issues. You may act quickly to resolve those issues yet the problems still remain without your knowledge because you didn't act as quickly as all the robots crawling your site.

Unfortunately, legal beagles love that your site was saved for "posterity" when gearing up to file a lawsuit so although you've already done the right thing by cleaning potentially harmful things off your site, the tireless automatons crawling the internet have made sure there's plenty of evidence and the next thing you know, you're about to get hung out to dry.

If you think the lawyers aren't technically savvy, think again:

Browsing a party's Web site will only show the information that the Web site owner currently wants visitors to see. Sometimes, the most valuable information about an opposing party is the information that has been changed or removed. Fortunately, there are ways to see older versions of Web pages. Pages that were changed recently can be viewed through Google's cache feature. Pages that were changed months or years ago may be available through the Internet Archive, also known as the Wayback Machine.

http://www.law.com/jsp/legaltechnology/pubArticleLT.jsp?id=1202422968612

Not only can they find your content, they do it under cloak without your knowing about it!

Viewing these older versions of Web pages avoids the privacy risks discussed above: The copied pages are not on the company's Web site, so the company has no record of the researcher's activities.

You can forget your rights, just throw them out the window, because the history of your website is already busy squealing on you without your knowledge or permission.

HOW DO YOU PROTECT YOUR SITE FROM HISTORICAL SNOOPING?

Obviously the simplest way is to keep your nose clean so nobody has a reason to be snooping in the first place.

However, this is the internet and you have to OPT-OUT of things to protect your rights.

Here's a few preventative ways to stop your website from being archived and being used as a snitch:

USE NOARCHIVE

Make sure you include the NOARCHIVE meta tag in each web page so that there is no cache in any of the major search engines.

USE ROBOTS.TXT

Block all of the archive site spiders, such as used by the Internet Archive, in your site's robots.txt file with an entry as follows:

User-agent: ia_archiver Disallow: /

The [url=http://crawler.archive.org/]Heritrix software[/url] used by the Internet Archive is Open Source which means there are more archives out there and possibly using deviations of Heritrix that ignore robots.txt and cloak their access to your site.

HELP FOR HOSTED BLOGGER ISSUES

If you're running a blog hosted on a 3rd party service like Blogger or WordPress, your options may be limited to just embedding NOARCHIVE which the Internet Archive ignores, meaning anyone running stock Heritrix code would also ignore by default.

The only way you can exclude your site, [url=http://www.archive.org/about/exclude.php]according to their site[/url], is to contact them directly. Obviously an insufficient amount of businesses and sites in general are aware of the perils posed by the Internet Archive or they would honor the NOARCHIVE tag for those sites with limited access and no robots.txt just to avoid a flood of emails.

OTHER POTENTIAL RISKS

Snap.com has taken screen shots of every web page, then Ask started taking limited screenshots as well as a some new completely graphical search engines like SearchMe. Some screen shots have minimal resolution too tiny to read but others, like Snap and SearchMe, are big enough you can read, and these too are called evidence in a lawsuit. Even the tiniest thumbnail can still show a licensed trademark being used without permission.

Some of the social bookmarking sites that allow large chunks of content to be copied such as Kaboodle, Jeteye, Eurekster, some using tools like Heritrix (see above), to make small archive copies of specific content.

SUMMARY

Obviously there's no way you can completely stop anyone from making copies of your site but it may pay by being diligent in keeping many of these technologies off your site that provide any form of archives.

This is just another form of insurance that could, in the end, save your business, your house, your car, your family... "

Labels: Search Engine Marketing

This post is a bit of a Marketing hype. We at Search Engine Genie had been helping Webmasters and Site Owners solve lot of problems with their site. Most of them come to us asking us to fix a flash or dynamic site in SEO point of view, with Search engine penalties etc. We do our best and guide them or work on their site to get it out of any potential Search Engine Problems. If you are looking for solutions to your Search related problems contact us by sending an email to our support team.

Labels: Search Engine Cartoons, Search Engine Marketing, seo cartoons

Google recently rewrote their SEO page in Google Webmaster help. Before it used to focus on unethical SEOs now they have a more standard document where they give credit to companies who help Search engines deliver better results and webmasters / site owners develop better websites . According to Google good seos

• Reviewing and providing recommendations on your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Managing online business development campaigns
• Keyword research
• SEO training

Well those are good points are most of them are basic stuff handled by any SEO company or SEO consultant. Apart from this good SEOs provide ethical ways to build quality back links. As we know Back links plays a very important factor when it comes to Search Engine Rankings especially in Google. Getting natural links through traditional ways are an important way for top rankings in Google.

1. Write articles which are useful and unique for users. This will help relevancy of the website as well as attract visitors which will result in back links.

2. Provide widgets that are useful and for free which will pay by itself through quality back links.

3. Impress the big authority and GOV sites by providing what they want they will link to your site if you can provide things they want to see and use often.



4. Make your site link worthy by making it as a useful hub for targeted users / customers. Good contents, attractive graphics, tools, forum, blog will all help If you have regular repeated visitors then you have achieved something. Repeated visitors are important since word of mouth referral is important for spreading the word which will result in quality back links.

According to Google some useful questions you can ask a SEO company:

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services to complement your organic search business?
• What kind of results do you expect to see, and in what time frame?
• What's your experience in my industry?
• How long have you been in business?

I agree with all those questions they are pretty straight forward and covers a lot of things. If a good SEO gives a clear answer for these questions i am sure he can relied upon. I respect Google and will live by their stance on SEO even before this updation i never had anything against their rules. Its their search engine and they set the rules for it. We need to live by it. If we can't and if something wrong happens we need to face consequences. This is how it is and this is how it should be.

Vijay

Labels: Google update, Search Engine Marketing, Spam

In a recent interview with Eric, Matt Cutts Google's Web Spam Head has agreed that widgets are a type of link bait if used in a proper way.

We at Search Engine Genie provide PageRank Button a useful Widget where users don't need to have Google toolbar to view the PageRank of your page. They can just view the PageRank from the button we provide you. Our PageRank Button users our custom coding to query Google's Database to query for PageRank of a page and will display it for you on your website. We are in process of developing more widgets especially a widget which will query Google, Yahoo, MSN for Number of pages indexed, number of back links and will display it on your page. It will be released in a week.

Matt Cutts also re-iterated Widgets for the purpose of Spamming the search engines cannot be accepted. Some of them are like hiding links in a Web Counter or linking to any random site for the benefit of pushing the linking page's rankings etc. Also links in non-embedded tag or no script when using widgets is spam. We at Search Engine Genie never resort to those type of tactics.

We already discussed this before many aggressive SEOs contact word press theme developers and insert their link as a credit back to their site. This is again an aggressive tactic and Matt Cutts has warned not to use such tactics to boost Search Engine Rankings.

You can expect lot more widgets from Search Engine Genie in coming future. Our programmers are working towards it. We want Search Engine Genie to be an useful hub webmasters and site owners.

Good Luck,
Search Engine Genie Team

Labels: Search Engine Marketing, Search Engine Optimization, SEO Tools

Barry of Search Engine Roundtable has a very good writeup of the recently concluded Search marketing expo conference organized by the Search engine industry expert Danny Sullivan. Barry also blogs for Search engine land Danny's official blog. Please read Barry's write-ups here

My favourite is the tip provided Roger on finding edu domains for links

"Tips in Yahoo Link Commands:
linkdomain:example.com site:.edu "bookmarks"
linkdomain:example.com site:.edu "links"
linkdomain:example.com site:.edu "favorite sites"
linkdomain:example.com site:.edu "your product or service"
More examples:
linkdomain:example.com site:.edu sponsors
linkdomain:example.com site:.edu donors
linkdomain:example.com site:.org sponsors
linkdomain:example.com site:.org benefactors"

Labels: Search Engine Marketing, Search Events

Google now offers diagnostics report for a site for example

For our Site Searchenginegenie.com Google says the following
www.google.com/safebrowsing/diagnostic?site=https://searchenginegenie.com

Safe Browsing
Diagnostic page for searchenginegenie.com/
What is the current listing status for searchenginegenie.com/?
This site is not listed as suspicious.
What happened when Google visited this site?
Of the 2 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 05/10/2008, and suspicious content was never found on this site within the past 90 days.
Has this site acted as an intermediary resulting in further distribution of malware?
Over the past 90 days, searchenginegenie.com/ did not appear to function as an intermediary for the infection of any sites.
Has this site hosted malware?
No, this site has not hosted malicious software over the past 90 days.

Well though the report sounds great for our site i am not sure how much i can believe Google on this.
I did the same search for serials.ws a popular crack download site. This site has f**ked up my system couple of times just for downloading some useless cracks. I am not sure how Google gives the following certification.

Safe Browsing
Diagnostic page for serials.ws/
What is the current listing status for serials.ws/?
This site is not listed as suspicious.
What happened when Google visited this site?
Of the 1310 pages we tested on the site over the past 90 days, 0 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 05/26/2008, and suspicious content was never found on this site within the past 90 days.
Has this site acted as an intermediary resulting in further distribution of malware?
Over the past 90 days, serials.ws/ did not appear to function as an intermediary for the infection of any sites.
Has this site hosted malware?
No, this site has not hosted malicious software over the past 90 days.

Well no malicious stuff on this site according to Google? that's very weird since this site is very popular for malicious downloads. Don't have a hint on what criteria Google judges the quality of a site.

Labels: Google, Search Engine Marketing, Spam

A webmaster world members shows his concerns with paraphrasing of his contents by an authority site.

He says
"My wife and I have a merchant site that we've worked very hard on since 2004. We created it to sell our unique niche product. We have done a lot of research and my wife has written a lot of unique content. We are proud of what we have accomplished.
Life took a detour and for the past year and a half, we've pretty much let the site run on autopilot (have not added any new content or product or kept up with the industry). Fortunately, our site and reputation have not been damaged, and we have sold out of almost all of our merchandise.
We've recently begun working on the site again. An authority site has sprung up in our industry and is beating us in Google. Many of our articles have been devalued in Google. I started studying this new authority site and have discovered that much of it is a paraphrasing of our content. I've tried the Google quoted search and cannot turn anything up, but on manual searches of this and our site, there is not doubt they have copied our stuff.

I have a few questions about what I can do about this...
1. Is this Plagiarism?
2. Is there an easier way to detect this without having to manually finding it all myself?
3. Instead of, or in addition to following the traditional steps to getting the content removed, I'd like to post screenshots of my content and the plagiarized site to discredit them. I'm really upset about this. What are your thoughts? "

This thread has some very good replies from industry experts its worth the read.

Labels: Search Engine Marketing

I am sure you would have wondered whether showing random text to search engines are a good index and whether it helps in search engine benefit.

As fas as i know i don't see any special search engine benefit for this i have seen many blogs that are updated few times a day so mostly the search engines don't see the content they saw today the next day. Ofcourse this page can also be considered showing random text but search engines love those blogs since they are constantly updated.

So random contents as long as it is done for Good reasons will be good for search engines. I recommend not to abuse it since there are people who use methods like Cloaking where one type of content is showed to the search engines and an other type of content is showed to the users. Also remember the random contents are unique contents instead of contents syndicated through feeds. When you are using feeds to show random contents i am sure the same content is already shown up in a different site so there won't be any benefit from it.

Labels: Search Engine Marketing, Search Engine Optimization

There is a discussion going on highrankings forum about questions that needs to be asked to a SEO firm . People keep asking this questions and i have already covered about this in my previous postings here. The SEO thread starter asks what is the best question to be asked.

Well there are 1000s of SEOs who call them companies, 1000s of SEO teams who call them companies. So what makes a good SEO company well first research what is the expertise of the company how many employees they have, how many work full time in SEO etc.



Here are some valid questions you can ask.

1. What is the most competitive keyword your company has ranked and how long it has stayed or is staying in Google top 10 rankings?


2. Can you explain some of the methods you use to gain ranking for our sites, is there something against search engine guidelines?


3. Give us some of your clients who are doing great in search engines, getting maximum traffic with good ROI and is with you for more than 2 years?


4. What is your client retention rate and success rate in search engine rankings?


5. What is success when it comes to search rankings?

I can imagine more but these will be on my top priority list

Labels: Search Engine Marketing, Search Engine Optimization

We have about 8 teams working on SEO, Currently we are organizing a small inhouse SEO challenge. The team that comes up with the best tactics that brings maximum attention to the client site/sites they work on will get a treat in one of the best local Star Hotel and one day outing to a favourite play they choose. We are running this challenge for a month and results to be announced around May 25th. May the best team win.

Tactics like Controversial articles, top level quality attractive articles, amazing tools, new innovative ideas are all allowed. We are waiting to see who is the best SEO team in our company. All teams have already started working hard and are doing lot trial and error ideas to come up with the best strategies.

Wish our teams good luck

SEG

Labels: Search Engine Marketing, social bookmarking

Google and other search engines have weeded out most of the spam out of their search engines. But still one industry that keeps Spamming the search engines using very innovative methods. is the ever aggressive affiliate marketing industry. I know many affiliates still depend on Search Engines for traffic to their spam site will affiliate links all over the place. So how many of us like affiliate.

Personally affiliate sites are a No-No for me. When I click on Search engine results and end up an a affiliate page first thing I do is to close the browser and find an other result. I hate to buy from someone who is reselling the product than buying directly from the dealer.
Affiliates still spam the search engines using methods search engines are never aware of before. Its very difficult to tackle this industry since lot of money is involved in this industry and many affiliate marketers are not willing to find better ways to do online business. I don't blame all affiliate sites there are some rare sites which do provide Good information while have random affiliate links mixed on their site but most of the affiliate sites don't add any value for any visitor. Also MFA ( Made For Adsense ) sites are an other disgrace to search engine users. When i click on a result and see a page full of adsense ads, affiliate links i never enjoy the site nor will i want to visit the site again.

i hope search engines completely get rid of all sites that have affiliate links and dont add any value for users this is the last type of death to spam I am looking for in Search engines.

Labels: Google, Search Engine Marketing, Spam

So what's up with the paid text link debate. I have seen enough places where people complain Google is teaching them how to run their website and Business. Is that considered Joke of 2008. SEOs are here because Google and other search engines are here. There is no special technological industry named SEO. This whole industry is here because of flourishing Search engines so why complain them.

Text link advertising is not the traditional way you advertise? You do it for Search Engines. Everything you do for search engines be ready to face the consequences. Want to ride behind the back of a Search Engine make sure you play by the rules. Search engines have the rights to penalize text link publishers/advertisers manually, algorithmically by editorial review anyway they want way as long as it improves the quality of their results. Why complain that Search engine's are teaching you to run a business while actually you are the one who is teaching Search engines how to run a business. As the Search Engine experts have stated you are free to do anything on your website and the same way Search engines have every right to do anything with their algorithm as long as its for the best for their users. I am part of a SEO company too and I always Bow to any changes Google make if there is a ranking change for our sites or our client sites we try to see what mistake was done and find a solution. We never put the blame on any Search Engine. As long as we are in Search Engine Optimization industry lets be close to Search Engines and play by their rules. If we move a bit away from their guidelines lets face the consequences.

I humbly request Search Quality engineers like Adam Lasnik, Matt Cutts not to try and defend what you are doing, keep doing what's best for your users and don't worry when somebody tries to curse Google for something they do with their algorithm. If 1000 SEOs join together and curse Google for penalizing paid links what does it show? They want Google to stop penalizing paid links so that they can keep buying links and keep manipulating results its as simple as that. I cannot find an alternate reason for it i am sure its not the reason you are looking for that is best for your users. So keep doing what's best for your algorithm and users and please dont justify and try to defend your ideas. People who love Search Engines will know how to appreciate it.

Search Engine Genie.

Labels: Search Engine Marketing, Search Engine Optimization, Spam

Performics a search engine marketing company which was part of Doubleclick acquistion by google will be sold. This is great news since many were afraid google will come into search engine marketing industry which will be virtually killing the organic rankings since they know their algorithm on how to rank and if they sell search marketing they are virtually manipulating the search results.

Its great news that google is selling performics and not entering the organic search engine optimization industry.

According to official google blog

"We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers. While we have not yet identified a buyer, we've received preliminary interest from a number of our current partners. Search Marketing will continue to run as a separate entity until the division is sold."

SEO Blog team,

Labels: Search Engine Marketing