• Any expert Copy writer would know that writing is a process and not a short burst of uptight activity. The common steps involved in writing are planning, researching, writing a rough draft, editing and coming up with a final draft.

• Writing a good article involves discussing, why it is significant and what is that you need to include. If you pre-decide the scope and focus on it then you would save lot of time and effort later.

• The most excellent articles help readers answer problems, save time, shun mishaps and do their jobs successfully. You cannot really assume that the reader shares your insight of a problem; you might have to sell them the difficulty before you sell them a solution.

• In the web, people are more interested reading real stories, so use real stories and your experience while writing. Readers enjoy reading about happened stuffs do not take pleasure in reading platitudes, lectures or any crapy slogans. So believe in reality, not on theory.

• "Why" is more attractive than "what." Defining a problem or an exposure is only the starting point.

Happy Writing