Most of the people say the ideal keyword density for each 300-word article should be 2%, well don't worry about the actual percentage. You can just follow the below tips and your content would work fine.

Put your important keyword in the title of the article. While it is not specific whether spiders begin scanning a page from top to end or vice versa, it is the title, which states what your piece of writing is all about. It is simply natural to put your chief keyword there.

If you arrange your article into three parts (introduction, body, end), put your keyword formerly in the first part, twice or thrice if likely in the body, and once in the last section.

Sometimes if you pursue the main keyword density percentage, your content might also look like a spam or sound too abnormal. Although a good SEO copywriter could efficiently incorporate such a number of keywords into the copy, there would forever be a boundary to the amount of originality that he could use.

Know your main keywords and make your article around it. Do not forget to generate a balance between the number of keywords and the wide-ranging readability (by humans) of your article.