You must almost certainly know that the technique your website SEO copy is written controls the entire search engine optimization procedure and prospect ranking of the website. Precisely written and optimized SEO copy plays important role in by and large search engine placement as the superior content is tailored to search engines algorithms, the advanced it would be ranked by all chief search engines.

Make use of phrases

This advice goes especially for web writers, because there is much of competition for single keywords. If you are a product seller for "Mobiles" don't just target "Mobiles" as your fundamental keyword. Go to major search engines and search for Mobiles, you will see that people are becoming more search-savvy and are search for specific strings. Today people know that by becoming more specific about what they are looking for can actually get them what they want. Know what is unique about your product, may be you are expert in selling second hand mobile phones then make "second hand mobile phones" as your primary keyword.

Don't simply say "our mobiles". Wherever you could usually say "our mobiles", ask yourself if you could escape with saying "our cheap second hand mobiles" or "our cheap second hand cell phones". If it would not affect your readability too poorly, may be it's worth going for. It's a great balance though. Keep in mind, your website imitates the excellence of your own service. If your website is unreadable, people would deduce a lot about your offered service.