While the technical issues and design of your site are clearly important, I'd suggest that you also be sure to devote copywriting resources as follows:

Sell Don't Tell: Customers are not interested in your point of view on your product. They don't care about all the fascinating features that your team worked so hard to include. What they are interested in is how the product can help improve their lives. This means that your copy should focus on the benefits to them, not on the features which you or your team might be most impressed with yourselves for creating.

Appeal to Emotion!: The most successful copy touches the potential customer personally or emotionally. You want to catch their attention by appealing to their own self-interest and in as dramatic a fashion as is appropriate for the context. In other words, people are self-interested -- so your copy needs to answer how your product or service will make them feel better about themselves. How does this product make my life easier, help me make more money, look better, lose weight, etc.

Headlines are Important: Spend extra time boiling your message down to its key components. Eye-catching headlines are your best chance to catch the eyes of passersby. While colors, font size and placement can all help attract the eye, too, it is the few critical words contained in the headline that ultimately attract clicks. (This is especially true in the plain text "subject" lines of email marketing pieces.)

Call to Action: Even the best writing will fail to help you reach your conversion goals if it does not include a call to action. Determine what action you want the visitor to take before you even start writing. Then be sure to finish your copy by posting a link or offering another specific next step for them to pursue the goal you have driven them toward.

Add Testimonials: Nobody likes to be alone. Especially in the anonymous online world customers appreciate companionship and validation. Collect and post testimonials from other customers to help provide them with the reassurance that they crave. This simple tool will help them to help you reach your conversion goals quicker.

It seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create "content". However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.

The steps for writing outstanding web content (some bloggers and webmasters refer to it as "flagship" or "staple" content) are:
Deciding the type of article (soft or hard news) and generating ideas for it.
Gathering facts and background information
Coming up with a winning angle
Writing the first draft
Polishing your writing
And finally, fine-tuning it to be distribution-friendly and optimizing it for both the search engines and the "social media" networks.

Copywriting is essentially the art of persuasion, and it's vital to your business success. Although copywriting is usually though of in terms of advertising, it can be used successfully in any form of communication, from speeches to classified ads. In this article, let's look at how you can use your copywriting skills to maximize your results with resumes and bios.

The resume and biography is a perennial business tool, used by everyone from the lowliest intern to CEOs with million-dollar paychecks. Using copywriters' skills on your bios ensures that they get attention.

Copywriting Creates Out-standing Resumes and Bios

"Who are you?" - this is the question you're asked, directly or indirectly, by everyone with whom you want to do business. That question is answered with a resume and bio.

Resumes are primarily used for job hunting, but bios are used everywhere, from your Web site to your press releases and email signatures.

Although resumes are standardized, meaning they cover the information in a specific format, bios are free form. You can also target bios narrowly to a specific audience, so that you get exactly the response you want.

Big tip: a bio is not your autobiography. A bio is always short, and it's written in the third person singular, like this: "Outstanding athlete John Smith... "; not in the first person singular "I'm an outstanding athlete..."

Are you looking to hire a professional copywriter? Before you hire someone, please read the article below which talks about the 2 things you need to know before you hire a copywriter! If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. You should get great results if you hire a pro to do it right.

Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.

Working with a writer isn't a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly. So, here are my top 2 tips on how to choose and work with a copywriter:

1. Understand your mission beforehand.
A crucial factor in streamlining the writing process is determining the principal points you need to communicate - "before" you bring in a writer. Who is your target audience? What is your message" What is unique about your company? In what type of tone do you want to speak to your reader? What type of response do you ideally want the reader to make? Having this information agreed upon before you get a writer involved will save you unnecessary copy revisions and keep your costs down.

2. Develop a realistic schedule.
Yes, you've heard this all your life, but haste makes waste. Avoid hastily hiring a copywriter and dumping a rush job on her. Not only will you not have time to thoroughly check her experience and references, but, no matter how wonderfully talented she is, her first draft will not be 'fully cooked.' Most copywriters need time to let words and ideas simmer.

Most writers will request a few weeks to develop your copy, so set a realistic schedule to give the creative process ample time. Count on going through one or two revisions as your writer refines the piece's angle and conveys the key benefits of what you're promoting.