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Copywriting - Best marketing method!, Wednesday, October 22, 2008
   
 

Copywriting is basically marketing. Copywriting is persuasive and it promotes an overall idea about a company, product or service. It is one of the most important aspects of marketing. Copywriting can include anything from slogans to articles. Understanding copywriting is essential to being able to successful run a marketing campaign.

Basic copywriting has the single intention of selling. The reason for the copy is to sell a product or service. When it comes to website copywriting, though, there are two main intentions.

Website copywriting has the goal of selling and also a goal of boosting search engine rankings. For this reason, website copy is usually more in depth and wordy rather than the typical copy.

Copywriting is the aspect of choosing words and text. It does not usually include the look of the copy. However, when it comes to website copy, all aspects are considered.

Since the main idea of copywriting is to sell an idea, product or service, it is very important for a business owner to understand what makes up a good copy. It is all about quality content that gets to the point and captures the potential customer’s attention.

Copywriting is about knowing how to use words. You have to know how to manipulate them and put them together in a way that achieves your ultimate goal. A good copy will grab attention and make people excited.

The internet is a large place to try to run a business. Success in the internet market place is all about catching people’s attention. You have to be able to get people to come to your website if you ever want to sell a thing.

 
   
  posted by power @ 8:21 PM permanent link   |

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SEO Copywriting - Great Career, Sunday, October 19, 2008
   
 

Many people select to pursue various jobs that are within the writing industry. Some of the most common jobs that a person can choose in the writing industry include writing as a freelancer, publishing, and even copywriting. Copywriting jobs are becoming more and more popular as time progresses. There are numerous things that make a copywriting job appealing to many people. Here, you will find many of those things.

One of the first things that make copywriting an appealing job is the amount of flexibility that the person who holds this career has. Seeing that copywriting is a job that entails paying special attention to detail and ensuring that a quality product is completed. Due to this fact, it is important for a copywriter to take their time in releasing their final product. This allows the person who chooses the copywriting career to set their own pace, and basically invest the hours that they see fit into the project. Many people thoroughly enjoy the freedom and the flexibility that the copywriting career has to offer.

There are many different areas that a person may work the copywriting career. One such place may be with an agency that specializes in advertising and marketing. Many people may work as a copywriter in the entertainment industry. Other people may work as a freelance copywriter in the comfort of their lovely home office. There are numerous opportunities when it comes to working as a copywriter. You can select to work for yourself, or a company. This is one of the many things that make the copywriting career very appealing.

Many people who find the copywriting career interesting enjoy the fact that the work, while it remains mostly the same, is constantly changing and offering challenges on a daily basis. Many people enjoy the fact that they are able to be constantly challenged by new tasks and that the pace of their work is ever changing. This makes a great career choice for people who love to be pushed and pushed to offer their best work. It is also a wonderful career for people who place a high quality on detail and ensuring that items are completed as they should be.

 
   
  posted by power @ 11:36 PM permanent link   |

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11 must things to do before hiring a copywriter!, Thursday, October 16, 2008
   
 

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right.

Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's your business, you know it best, and your image is critical. However, you're wrapped up in your business every day. A good copywriter can see your business in a new light, draw out the key benefits of your products and services, and communicate that excitement to your clients and prospects.

Working with a writer isn't a complicated ordeal, however it will benefit you tremendously to become familiar with how the relationship typically works and ways to help the process move along smoothly.
So, here are my top 11 tips on how to choose and work with a copywriter:
Understand your mission beforehand.
Develop a realistic schedule.
Make sure the writer you hire has written for the medium you want.
Experience within your industry isn't always necessary.
Ask for references, and contact them.
Keep in mind that you get what you pay for.
Work on more than a handshake.
Give your writer background info at the start.
Appoint one person as your project captain.
Give constructive criticism.
Don't discount chemistry.

 
   
  posted by power @ 8:35 PM permanent link   |

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An intriduction to Plagiarism, Friday, October 10, 2008
   
 

What is Plagiarism?

Plagiarism, as we all know, is taking the work of someone else and submitting it as your own work. Copying pages from an encyclopaedia or a novel and presenting it as your own writing is obviously plagiarism and none of us would consider it for a moment. But what about websites?

Perhaps the most-often plagiarized works on the web are "links" sites -- sites such as "Yahoo," or "The Linguistic Funland TESL". Sites such as these collect links to relevant resources, including short descriptions of the sites. Many people see nothing wrong with copying the information from these pages wholesale, and pasting them into their own "links" site without giving credit to the original site or its creator. It can be quite frustrating for the creators of such sites to see their work taken in this way, since they often have put hundreds, if not thousands, of hours into describing the sites and setting up their pages.



 
   
  posted by power @ 5:50 AM permanent link   |

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An intriduction to Plagiarism, Friday, October 10, 2008
   
 

What is Plagiarism?

Plagiarism, as we all know, is taking the work of someone else and submitting it as your own work. Copying pages from an encyclopaedia or a novel and presenting it as your own writing is obviously plagiarism and none of us would consider it for a moment. But what about websites?

Perhaps the most-often plagiarized works on the web are "links" sites -- sites such as "Yahoo," or "The Linguistic Funland TESL". Sites such as these collect links to relevant resources, including short descriptions of the sites. Many people see nothing wrong with copying the information from these pages wholesale, and pasting them into their own "links" site without giving credit to the original site or its creator. It can be quite frustrating for the creators of such sites to see their work taken in this way, since they often have put hundreds, if not thousands, of hours into describing the sites and setting up their pages.



 
   
  posted by power @ 5:50 AM permanent link   |

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SEO Copywriting Strategy for Business Website, Tuesday, October 07, 2008
   
 

Your web site content helps you get in search engines, speak to visitors, and ultimately get visitors to buy, contact you, or follow a link. Meanwhile, your content has to be updated at least once a month if you want to get return visitors and search engine traffic. To be successful, you need to have a web content strategy. Web Content Strategy: Sources of Content There are four basic ways you can get content for your site:

Licensed content that you can publish on your site for a one-time or recurring subscription fee, or in exchange for putting a link to the author's site under the article. The main benefit of this kind of content is that you can build up your site quickly. The drawback is that hundreds if not thousands of other sites will be publishing the same content, which means you will get little search engine traffic from it. Also, within a few years, the subscription fees or the value of visitors who leave via the required link to the author's site will amount to more than you would have paid to have original content professionally written.

Original content contributed freely by your visitors, such as message boards and guestbook style comments. The main advantage of this content is that it costs nothing and gives you insight into your visitors. The disadvantages are (usually) low quality and the constant vigilance needed to police it for misbehavior.

Original written content that you allow other sites to republish in exchange for a link to your site. This content is usually informational articles, whitepapers, and sometimes, press releases. Distributing content is an essential component of getting links to your site.

Original, well-written content that's exclusive to your site. You should have some content that you hold back from republication, to avoid giving visitors or search engines the idea all your content can be had somewhere else. This can include FAQs, "about us" pages, case studies, testimonials, and other content that other sites would not want to reprint anyway.

 
   
  posted by power @ 1:52 AM permanent link   |

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Measure Your Copywriting Skills, Friday, October 03, 2008
   
 

1. Conversion rates. Some would suggest that a copywriter should be measured by the conversion rate of the sales letters he or she writes. The only problem here is that I've seen some high conversion rates achieved by sloppy sales letters all because of the market these letters targeted.

2. Writing for famous clients. Many copywriters present as proof for their superior skills the fact that they have written for famous gurus. While I cannot blame them for flying these flags, many times these letters are used as a first draft and even chosen because of the low fees. That's right. Top gurus often go the low fee route and then adjust the copy themselves. So copywriting clientele is no proof either.

3. Top Trainer or Coach. If a copywriter was taught by a famous coach then it could be assumed that this would recommend them to be gifted by association. Who wouldn't want to be taught golf by Tiger Woods? But again having an excellent teacher doesn't make you an excellent student.

4. Length of time STUDYING copywriting. In this business of writing if you simply study about writing without actually practicing, then you'll remain a novice. You have to be in the trenches fighting the battle with many scars to prove your involvement and results to show for it. I'll prefer a gauge of the number of pages of copy written than the total length of time studying copywriting.

5. Amount of money earned. "Million dollar Producer", "My Copy Sold Billions"-these are the usual advertising blurbs we see advertising copywriting services. Now I don't personally have anything against making a lot of money, but this is often a gauge of one's business skills and the market you write for rather than your raw abilities. In other words, if you are 'lucky' enough to write for a big company with huge mailings, then it's highly probable the profit will reflect the company rather than the writer.

 
   
  posted by power @ 8:39 PM permanent link   |

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