1. You must provide valuable content for your visitors. How many web sites do you see that are just one big advertisement? (Answer: Way too many.) The solution is to provide helpful, useful information to your visitors.
2. You must capture the contact information of your visitors. When someone stops by your web site, that is NOT the end - it's the beginning of a relationship. To make that relationship happen, you must capture information so you can begin a dialogue with your potential customer. One great way of accomplishing this is to offer a free report, or newsletter in exchange for filling out a brief survey.
3. You must present a complete and compelling case for buying your product or service. Most people make the mistake of trying to sell too many products on a web site. They often feature lots of big graphics but little information. It takes a lot of information to convince someone to order from you. Don't be afraid of writing a sales letter that's too long. Your letter can never be too long, only too boring.

How do you get to be a better article marketer? Here are some tips for you. Article marketers write articles to get people interested in their product. When you write, you need to pique interest and convince the reader to follow your call to action. Here are a few tips for you:

Solve a problem

If your headline tells a browsing reader that your article solves a problem for someone, they'll be eager to read your article. Do what you say you'll do by writing content that matches the headline.

Follow a pro

If you're in the beginning stages of article marketing, find a guru to follow and mimic what they do. Don't plagiarise, of course but look at their strategies and the way they write not just their headlines and copy but the way they summarise and how they outline their resources box or byline. If you don't know how to find a guru, check out a site like ezinearticles.com and read lots of articles in your niche. When you find a style you like, read everything you can by that author and dissect their articles to find out why they're compelling and how you can learn from the writing style.

The power of social marketing

Once the article is out there, use some social marketing tools to help it go viral. Ping it, blog about it, microblog about it, Digg it, Stumble it and see your sales soar.