Copywriting is everywhere. Its not just in writing copies for websites or for journals or blogs. Everyday emails you write especially mails which are meant to be formal requires copywriting skills. A person who is good at communicating with his email is always the best. In recent weeks some email subject lines hit my inbox that I found disconcerting. These emails were from marketers. "Sorry, we've got to let you go." That's a panic-inducing subject line and even though I don't have a job (I'm self-employed) it was still panic-inducing rather that curiosity-arousing.

"URGENT DEADLINE" was another panic-inducing subject line because I'm a copywriter and usually have a few client projects going on at once so a subject line like that isn't particularly calming. "I love you." I didn't like that subject line at all because it's clear it was gimmicky and my reaction was, "Um, hello, I don’t even know you." Plus it would've been weird if one of my daughters had been looking over my shoulder when it arrived. So the takeaway from this is to focus on making the reader curious and intrigued when composing a subject line, rather than turned off or panic-y.

Bottom line copywriting is a basic skill that everyone should have. Email copywriting is an interesting subject. Will blog about it more in future.

Labels: copywriting