It is a fact there is enormous information already available on the web and. therefore people expect any further information that is added to be unique, refined and relevant. The content has to be meaningful and reader-friendly, uncomplicated to navigate as well as easy for the search engines to index.

The fundamental requirements for writing great content are:

• creative imagination
• language fluency
• impeccable grammar
• ability to feel the pulse of the web searcher.

People have a tendency to visit and re-visit sites that have powerful, compelling and timely content.

Here are some valuable ideas to assist writers to create great content:

1. Make Your Content More Appealing : Content does not mean mere presentation of dry information without kindling the reader's curiosity. You have to breathe life into your content and make it entertaining. Introduce a sense of subtle humor wherever possible and make your content allure visitors.




2. Write your content efficiently providing precise information

   :Devoid of all irrelevancies. Please bear in mind that people are in a hurry and do not want to waste too much time reading your site.

3. Make Your Opening Paragraph Unique
   

   :It is common knowledge that the opening paragraph of your article is critically important. If the first paragraph is uninspiring, people will feel disinterested and move on.




4. Avoid features that slow the access to your content

   : Make it a point to use small images that give the user the option to enlarge if they desire instead of thrusting information they may not want. Avoid pop-up windows, blinking text, fancy features like Java applets, Flash Intros, Javascript, too much animation and features that slow the access to your content.




5. Make Your Content Fragmented

   : It is preferable to provide content fragmented into short paragraphs and short pages. People are more at ease reading content if the information is given short paragraphs instead of long tedious text.




6. Avoid unnecessary images

   : Needless use of images instead of text has to be scrupulously avoided. Images take longer to load, do not seriously add to value, and difficult to recognize by the search engines.




7. Formulate Your Presentation :

   Presentation is critically important to arrest and retain reader attention. Make use of bold headings, short paragraphs, bullet lists and tables if the information warrants it. Provide your article with sub-headings for readers to comprehend better.




8. Concentrate On Your Keywords

   : Remember to use the right and appropriate keywords. Apart from the keywords you can readily remember, explore and find out keywords that are rare and not commonly used. If you have really worked hard on your keywords, then make them stand out preferably in bold or different fonts.




9. Don't Congest Your Contents

   : See some white spaces are provided and your content does not appear congested. A page that is overcrowded with content is a positive eyesore and one good enough reason for people to shy away.




10. Work On And Ensure Your Spelling And Grammer :

    Check and double-check your content for spelling and grammar. Use a spell and grammar checker, and preferably have someone proofread your texts for flaws. Readers are quite often turned off by silly errors and it can cost you a potential or existing client.