While writing content for the web, use

• Shorter sentences
• One idea per paragraph
• Simple words
• Bulleted lists
• Avoid cute lines, have meaningful headlines and subheads
• Highlighted text
• Concise text

Why people spend less time reading web content

Readers read the content on the web slowly

• Reading content on a computer screen tires the eyes. So, web content should be 50% shorter than print.

Web readers tend to web scan the text

• Most of the readers either scan or skim text rather than reading it word by word. Highlight the text and bulleted lists aid scan ability.

Web readers have less tolerance

• Web readers generally read the information they want and move on. They don't have the patience for obscure and complex text. People generally move to another site if you don't provide information that they require.


• Attracting readers attention is a big challenge, especially when you have just

-10 seconds to grab readers attention with your website content

- 55 seconds to develop an understanding of your company or product

Always use clear and concise text.

Web readers are skeptical

Credibility plays an important role in retaining reader interest on the web

• Always write meaningful headlines and subheading.
• Avoid marketing jargon to build credibility
• Cute or clever lines may take longer time for the reader to get to the main point.

Readers avoid overloaded information

• Use short sentences, short paragraphs and one idea per paragraph while writing content
• Use meaningful headlines and sub-headlines so that web readers can find information they want quickly and easily.