While writing content for website, carefully choose your words and keywords as it will determine your web page's rankings on search engines and pull visitors to your site. Once visitors visit your site, how do you ensure you make a sale? By choosing, right set of words.

Words make the sale

What are these words?

Credible words:
If you visit various sites they will have words that are overstatements or exaggerated claims. Some words like killer apps, incredible results, never before, world famous, extraordinary features and a lot more words which are followed with several exclamation marks!!! Limit yourself to single exclamation mark where it is required.

While adding these words make sure that you have documented evidence, otherwise visitors will feel the claims are untrue. How can they trust you with their money?

Simple words:
Use information-rich words, quality words, yet easy to understand words.

Powerful words:
Always use keyword rich and targeted words, so that right people could visit your site. This is very important when you're writing descriptions and ads to promote your site, writing headlines and subheads.

Documented words:
Use client testimonials to assure people that you deliver on your promises. Quotes from experts in the field you are writing about, add weight to your statements.

Persuasive words:
Your content should be written in such a way that you sell a product or service. Web is a virtual showroom, where you don't have the advantage of using body language like energetic gestures, smiles that can draw your attention. The words should be in such a way that will persuade visitors to stay, take a tour, look at the services you provide, read customer testimonials etc.