While writing content for the web, use

• Shorter sentences
• One idea per paragraph
• Simple words
• Bulleted lists
• Avoid cute lines, have meaningful headlines and subheads
• Highlighted text
• Concise text

Why people spend less time reading web content

Readers read the content on the web slowly

• Reading content on a computer screen tires the eyes. So, web content should be 50% shorter than print.

Web readers tend to web scan the text

• Most of the readers either scan or skim text rather than reading it word by word. Highlight the text and bulleted lists aid scan ability.

Web readers have less tolerance

• Web readers generally read the information they want and move on. They don't have the patience for obscure and complex text. People generally move to another site if you don't provide information that they require.


• Attracting readers attention is a big challenge, especially when you have just

-10 seconds to grab readers attention with your website content

- 55 seconds to develop an understanding of your company or product

Always use clear and concise text.

Web readers are skeptical

Credibility plays an important role in retaining reader interest on the web

• Always write meaningful headlines and subheading.
• Avoid marketing jargon to build credibility
• Cute or clever lines may take longer time for the reader to get to the main point.

Readers avoid overloaded information

• Use short sentences, short paragraphs and one idea per paragraph while writing content
• Use meaningful headlines and sub-headlines so that web readers can find information they want quickly and easily.

Compelling content is one of the key factors to attract more searchers to your site. There are a few sites that you would like to visit again and again. What makes them coming back? It’s compelling, relevant and timely content. Some important points to remember before writing a compelling content are:

Topic per page: If your company sells 5 different products, you should at least create one page per topic.

Details: The topic should have enough details that the site visitor can determine whether to contact you for more information. If you provide more details for each topic search engines will be able to determine the relevance of your site to that keyword.

Keyword density: If you want search engines to rank your pages for a specific keyword, that keyword has to be used on your page. The more often you use it, the more relevant the page will be.

Type of content to write for your company website

It is important to find out what type of information people would want to know about the company. Here are a few types of content which search engines and internet visitors prefer.

• Customer testimonials, case studies
• Industry definitions
• Comparative information
• Details about the product â€" features, specifications, diagrams, flow-chart, photos etc.
• Technical tips, user manuals

Get ideas for Good SEO Content from competitor sites, industry portal sites, Industry magazine sites and resource sites.

Labels: copywritng, creative writing

It is a fact there is enormous information already available on the web and. therefore people expect any further information that is added to be unique, refined and relevant. The content has to be meaningful and reader-friendly, uncomplicated to navigate as well as easy for the search engines to index.

The fundamental requirements for writing great content are:

• creative imagination
• language fluency
• impeccable grammar
• ability to feel the pulse of the web searcher.

People have a tendency to visit and re-visit sites that have powerful, compelling and timely content.

Here are some valuable ideas to assist writers to create great content:

1. Make Your Content More Appealing :Content does not mean mere presentation of dry information without kindling the reader's curiosity. You have to breathe life into your content and make it entertaining. Introduce a sense of subtle humor wherever possible and make your content allure visitors.




2. Write your content efficiently providing precise information : Devoid of all irrelevancies. Please bear in mind that people are in a hurry and do not want to waste too much time reading your site.



3. Make Your Opening Paragraph Unique : It is common knowledge that the opening paragraph of your article is critically important. If the first paragraph is uninspiring, people will feel disinterested and move on.



4. Avoid features that slow the access to your content : Make it a point to use small images that give the user the option to enlarge if they desire instead of thrusting information they may not want. Avoid pop-up windows, blinking text, fancy features like Java applets, Flash Intros, Javascript, too much animation and features that slow the access to your content.



5. Make Your Content Fragmented : It is preferable to provide content fragmented into short paragraphs and short pages. People are more at ease reading content if the information is given short paragraphs instead of long tedious text.



6. Avoid unnecessary images : Needless use of images instead of text has to be scrupulously avoided. Images take longer to load, do not seriously add to value, and difficult to recognize by the search engines.



7. Formulate Your Presentation : Presentation is critically important to arrest and retain reader attention. Make use of bold headings, short paragraphs, bullet lists and tables if the information warrants it. Provide your article with sub-headings for readers to comprehend better.



8. Concentrate On Your Keywords : Remember to use the right and appropriate keywords. Apart from the keywords you can readily remember, explore and find out keywords that are rare and not commonly used. If you have really worked hard on your keywords, then make them stand out preferably in bold or different fonts.



9. Don't Congest Your Contents : See some white spaces are provided and your content does not appear congested. A page that is overcrowded with content is a positive eyesore and one good enough reason for people to shy away.



10. Work On And Ensure Your Spelling And Grammer : Check and double-check your content for spelling and grammar. Use a spell and grammar checker, and preferably have someone proofread your texts for flaws. Readers are quite often turned off by silly errors and it can cost you a potential or existing client.

Creative writing implies a type of imaginative writing that is distinctly different from other types of writing like technical writing, scientific writing, or information-driven writing. Creative writing includes story-telling, fiction, poetry, memoirs or biography, lyrics, stage and screenplays and all literary works that entail original thinking.

A person must have a natural aptitude to write creatively creative writing cannot be taught within a classroom. The natural talents for creative writing a person might have - can perhaps be developed through teaching to make him or her realize his or her full potential in the art. Creative writing, like painting or composing music, calls for a fair degree of individual initiative, opinion-making prowess, and innate sensitivity.

For those keen on developing creative writing skills can search the Internet for creative writing websites as an effective way to gain insight into the craft. Many creative writing websites offer facilities for writers to post works that will be read and enjoyed by others, and where feedback can also be obtained to further improve one's skills.

Creative writing courses are gaining in popularity and widely available in various formats. They are more intended for the talented writer looking to polish his or her skills. True creative writing may not be talent that can be learnt, but these courses are able to tap the inner creativity even in beginners.

Many budding creative writers want to opt for creative writing as a career. Creative writing can equip a writer with the skills to develop into a freelance writer, web content writer, a ghost writer of columns and books or use the creative writing skills to enter professions like public relations, advertising, print media editing. You can build a career with a newspaper or a website. You can write articles, stories, reviews, etc. for these mediums.

There are many online jobs that you can apply for and become a successful copywriter. If you love traveling and writing down what you see and experience for others to read, then the best creative writing job for you is travel writing. You can write for magazines, travel websites, newspapers, etc. and take the readers on a conducted tour to the places with your creative writing.

Copywriting, however, is a term generally used when referring to writing for advertisements, brochures, sales promotion materials, press releases etc. Copywriting must be so arresting as to make the prospective customers to sit up and spend time to know what is there in it for him or her.

Once you have decided to write a sales promotion or marketing piece, you must be clear in your mind what you want to convey and how you want to present that information. You should spell out the benefits of the products or services, create attention-grabbing headlines and easy to read copy matter. The rules may vary in copy writing for brochures, radio, TV or the Internet, though the basics may be the same. Whether you're selling a product or service, a Web site copy writing means content that attracts attention, engages the reader and provides quality information.

Writing copy for the Websites is certainly different as usage of appropriate keywords is critically important for search engine optimization (SEO). Today's search engines accord priority for quality content, key word density and number of incoming links and words used in those links. SEO copywriting today is dependent on your ability to craft quality content so compelling and at the same time so readily readable that others will link back to you.

Labels: copywriting, creative writing

We have one of the few SEO companies who are against cold calling or SPAM emails. But because we are popular we get a SPAM all the time. Here is one recent spam we got.


Spam company is a leading Content Providing company employing more than 200 quality writers from all across the globe and an additional 50 employees for various other tasks like project management and proofreading.

We have a strong team of writers and they are divided in different niches according to their passion .We give your topic only to the writers who are passionate about your niche (and preferable have the same background).

Our other specialty is our team of 20 highly qualified US proofreaders with more than five years of experience. Your every single article is scanned by the eyes of our experienced proofreaders. They make sure that the article is totally error (grammatical, spelling, sentence structure) free. So when you receive an article from us, you can directly use it without worrying about any kind of error.

We have a zero tolerance policy for plagiarism. All our articles go through
Copyscape. testing (just for the record it is a paid service and we don't charge extra for that!). So when you receive an article from us, you can directly use it without worrying about plagiarism.

We are a true professional company and known for our on time delivery always. We know the importance of time. Actually it's our logo " COMPANY - With you, on-time, every-time"

As we have a team of writers we can work on bulk orders easily. So if you are looking for someone to do your bulk writing with quality then your search ends here.

We work exactly according to the client's requirement. We give full copyrights of the articles to our clients.

Our services include - General Articles, SEO articles, Blogs, Research Based Articles / Technical Articles, Auto-senders, Proofreading, and Re-writing.

We charge $8 per normal article of 500 words (prices will vary with no. of words and complexity of the article). We accept our payment through PayPal. Here I'd also like to mention that our company also likes to build lasting relationships with our clients. Once you receive the first batch of completed assignments from us, you'll understand why all our clients stay with us forever and we also provide special discounts to our regular customers and clients with bulk orders. Check out the two sample articles I have provided.

Contact us at spammer@spamcompany.com or visit our website: www. spamsite .com

On that note I thank you for your interest in our spam company and we hope to work together on not only this but many more future assignments for a mutually rewarding relationship.

Now what if a real spammer writes the above letter :-) .

Spammer's Inc is a leading Spam content proving company employing more than 200 dirty filthy writers from all across the globe and an additional 50 junk content for various other tasks like creating MFA sites, affiliate only contents, keyword stuffed contents, copy paste articles etc.

We have a crap of content stealer s they are divided in different niches according to their expertise in scamming people .We give your topic only to the spammers are passionate and enjoy writing spam contents in your industry (and preferably don't know English).

Our other pride is our team of 20 highly qualified US based spammers with more than five years of working with Nigerian spammers in sending spam emails. Every single copy paste content we write is run through a content generating software so that it is ideal to spam the search engines. They make sure that the duplicate content is totally error (Cheap, shoddy, or worthless) filled. So when you receive an junk content from us, you can directly delete it and send it to recycle bin and never worry about it again.

We have a zero tolerance policy if you sue us. All our junk articles are checked through
Copyscape. testing (just for the record it is a paid junk and we will charge few dollars for it!). So when you receive an article from us, you can directly use it without worrying about duplicate content because it will be duplicate ( don't check it ) .

We are a true spamming and known for our terrible delays. We know how to be lazy. Actually it's our logo of our company "SPAM COMPANY - With you, on-time, every-time"

As we have a team of spammers we can work on bulk junk articles easily. So if you are looking for someone to do your bulk junk article writing then your search ends here.

We SPAM to the client's requirement. We give full contents to an other client if you don't pay us

Our services include - General Spamming, SEO duplicate article spam, Splogs, Research Based junk / Technical crap, Auto-sender spam, spam, and Re-writing / Paraphrasing / plagiarizing .

We charge $8 per normal junk article of 500 words (prices will vary with no. of words and amount of spam required on the article). We accept our payment through PayPal. Here I'd also like to mention that our company also likes to build lasting relationships with our clients. Once you receive the first batch of completed Spam us, you'll understand why all our clients stay with us forever and we also provide special discounts to our regular customers and clients with bulk orders. Check out the two sample articles I have provided.

Contact us at spammer@spamcompany.com or visit our website: www. spamsite .com

On that note I thank you for your interest in our spam company and we hope to work together on not only this but many more future assignments for a mutually rewarding relationship.

Labels: Copywriting spam