• Increase traffic in your website

• Authority and expertise in your niche

• Your site will get powerful one way back links

• Exposure

• High search engine rankings for very competitive terms

• Find out at least 1-3 keyword phrase before starting an article

• Pick one main keyword phrase and use it in your article title.

• Add the selected keyword phrase in the body of the article.

• If you have 100 words in your article, you should mention the keyword at least 3-5 times in the article.

• Add keywords in your keyword tags and resource box. Each article directory has a keyword tag and resource box. Add those keywords there.

• First effective rule that you must follow for effective SEO campaign is research your keywords.

• Second rule is start off the first sentence of your content with your top keywords. This will reinforce the subject of your page and help the search engines to learn what your page is about.

• Next important rule is bold the keywords in your content with the strong tag. Don't overdo it.

• If you link to other content on your site it will make your content more valuable by extending the experience of your subject. Make sure to use your keywords as the link text as well.

• While writing ask yourself if the sentences read naturally. If not, then you need to get creative.

• Try to edit your content and keep it brief. Try to keep your content concise and limit your page length. Keep your pages limited to around 500 words.

• Check your spelling and grammar.

In the latest ruling FTC is going behind bloggers who write endorsing a product but never reveal how much they paid to review / endorse the product. Many people think most of the reviews online are natural they are not as the FTC points out. People just review products or product sites by taking money.
There are many influential writers whose words are taken pretty seriously. So if a blogger writes about a product people actually believe it and buy them. Now the new ruling by FTC clearly says all bloggers who write endorsing a product much disclose how much payment they took for it.
Guy kawaski when ever he writes about a car release he gets free ride for a week or even a month with all expenses paid. You can read his blog for more information.
Social media has taken a long stride and is now an important part of advertising online. Even Google has planned to include twitter updates in its search results same way it does to digg or other social bookmarking tools.

Lot of consumers have complained with lack of transparency when it comes to online reviews i hope this new rule will bring more disclosures.

Labels: copywriting

There are several techniques that you can use so that people can smile while reading your article.

1. Make fun of yourself. Your readers will laugh with you. This applies to making fun of your paraphernalia as well- parents, spouses, children, dogs and fish.
2. Generalizations can be funny, but specificity is better
3. Apply funny word, phrase or sentence at the last possible moment. You can force a pause before the punch line by starting a new paragraph.
4. A single word can be very funny. It may be the way they sound or how they are spelled can make a person laugh. For example, destroy is routine but pulverize is hilarious. Surprise is ordinary but flabbergasted is priceless
5. Swipe file is one of the best tools for anyone who writes. A swipe file is a collection of marketing messages, headlines, techniques etc. There is no plagiaristic aspect to a swipe file.
6. It is very difficult for most of us to be funny. Use the rules above to make it better. Then do it again. When you think you're done, ask a friend to read it, silently, in your presence.