According to a report MSN UK home page presently has the search box prefilled with the query "The Apprentice BBC," successfully making it into an ad.



By clicking on "Search" it would take you to the search results for The Apprentice BBC. The first result seen is at http://www.bbc.co.uk/apprentice/ with information about the show provided by the BBC.

MSNBC.com, the No, 2- ranked news Website behind Yahoo News is no planning to start its first branding ad campaign this week, according to The Wall Street Journal Online report. The reports also shows the MSNBC.com's traffic fell 3% in February, as the Yahoo News, CNN.com, FoxNews.com and AOL News each posted double-digit percentage profit. So, MSNBC.com has to anyways overcome a big lead by Yahoo News

Senior executives at Google Inc launched their annual April Fools' Day Prank this Sunday, by posting a link on the company's home page to a site offering consumers a free high-speed wireless Internet through its home plumbing systems. Further Google stated its "Toilet Internet Service Provider" (TiSP) is working with Microsoft Corp's new Windows Vista operating system.



TiSP is the newest April Fools joke at the Mountain View, California-based company, where hijinks permeate cubicles all year long. In blogs, Google employees April Fools' joke about the current injection of green dye into milk in the cafeteria, as another talks about zany underlings filling the vice president of engineering's office with sand.

Microsoft MSN would hold a career competition from March 28 to August in China, reports eNet. All Chinese university students could now go and sign up to take part in this competition. Official website for this contest is at campus.live.cn. The offline contest would be held in Beijing, Shanghai, Guangzhou, Chengdu, Xi'an and Wuhan. Judges are made up of human resource specialize from MSN job channel partner Zhaopin.com. Six winners would get internship offers from Microsoft MSN China headquarters.

Yahoo! is known for the number one in display advertising revenue. Yahoo! holds second place after Google in online search engine yet is ahead of MSFT, TWX and IACI. Panama needs to increase revenue in both show and search categories. Panama is not meant to reinstate search click status and fundamentally Yahoo! is content with second place in this category. Panama's market penetration would be charged in Q4 2007. By then we would know if Yahoo! has succeeded in overturning the decline in margins and earnings as well.

Google is known as the search giant as it widely used internet search engine and dominates online advertising.

Microsoft dominates the world of computer operating systems: its everywhere Windows powers most of the world's personal computers. It further commands its position on basic office software such as word-processing and spreadsheets.

Now these two technology giants are treading on their each other's toes. For example, Microsoft is building a search engine business, and Google is coming up with products, which allow users to tap into Google-branded word processing and other web services.

Google must take risks to defend its pre-eminent position while looking out new ways of making revenue in a media market that is increasingly cut-throat.