Shopping feeds are increasingly becoming the right path for online marketers. If you want to keep buoyant in the online marketing world, you need to get your products listed with the price comparison sites and join the online price wars. Search engine Genie brings you the exact path to start with.
Shopping feed optimization is a strategic process aimed at maximizing the visibility and performance of product listings in online shopping platforms. It involves optimizing product data to ensure accuracy, relevance, and completeness, thereby enhancing the chances of products being displayed prominently in search results.
Search Engine Genie starts from the scratch. We build a perfect site for you if you don't have one, optimize and feed products into the shopping search engines Whether you manage a list of your products with us, or have an automated solution between your website and our services, or require a custom solution, we can help get your products listed on many popular price comparison sites. With proper content optimization of their web content, your products will show up under related search terms and you will boost your odds on being listed at the top of the search results.
There are three types of shopping search engines according to Bowler:
Commission based model
Referral fees model
No-charge model
With a commission-based site, the whole transaction
is completely done on the original site. You pay a
commission for every sale from the site. An example
of this model is Amazon.com.* (link) With a referral
fee model shoppers may search and view products at
the shopping engines, but ultimately, they clicking
over to the client site to complete the transaction.
Then there is the no-charge model Froogle*(link) is
an example of the no-charge model".
Shopping feeds services are specialized solutions offered by digital marketing agencies or platforms that assist businesses in optimizing and managing their product data for online shopping platforms. These services play a crucial role in e-commerce marketing, as they ensure that a business's products are accurately represented and easily discoverable on various online marketplaces, comparison shopping engines, and social commerce platforms.
Key elements of shopping feeds services include data feed creation and optimization, which involves organizing product information (such as titles, descriptions, prices, and images) in a format compatible with different shopping platforms. Additionally, these services often encompass data feed submission and management, ensuring that product listings are up-to-date and in compliance with platform-specific requirements. Monitoring and analyzing performance metrics, including click-through rates, conversion rates, and return on ad spend, are also integral parts of these services. By utilizing shopping feeds services, businesses can enhance their visibility, reach a broader audience, and drive more qualified traffic to their e-commerce stores, ultimately leading to increased sales and revenue.
Each shopping comparison site accepts data feeds in a slightly different format, uses a slightly different naming convention, and a different specification for its data feed format. They also have differing inclusion policies - usually some form of fee for inclusion or PPC (Froogle is the exception - it's free). Differences apart, the data feeds typically require URL, click-through URL, title, description, body copy and keywords.
The merger of Dealtime- a leading shopping engine and Epinions formed Shopping.com in April 2003. There are over 5 million products listed on this shopping engine.
MySimon is one of the oldest Comparison Shopping sites on the Web. It has the ability to search for products from thousands of merchants as well as search through the product category .
Shopping portals have introduced consumers to a new way of purchasing products. As their popularity continues to gain steam, more and more sites seem to be popping up, competing for eyeballs and wallets.
NexTag, The Search Engine for Shoppers is a pay per click shopping engine. The company's unique search engine technology, including fast and relevant product search results.
PriceSCAN is one of the first generation of "shopping bots" which includes DealTime, mySimon and BottomDollar. It helps to gather, process and publish the most comprehensive information.
Search Engine Genie designs, build, launch, monitor and manage your programs, based on how your product database changes - whether daily, weekly, monthly, by season or special event. We also provide a comprehensive ROI/Conversion tracking service delivering real time data on shopping portal activity, sales and conversion. Approach Search Engine Genie at webpromotions@gmail.com (Or) Request Free Shopping Feeds Quote. We do your job easily
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Shopping Feeds Services 
Commission based model 
