Forum signature spam works very similar to a forum spam. A SEO company or an individual can try to abuse forums for link power in many ways. Google relies on PageRank to rank websites. There are some popular forums that pass good PageRank for websites if the links of the spammer is added to footer. So for this, people take part in forums and just try to insert their website links so that search engines can crawl those links and can give them benefit.
If you want to know what I am saying, best forum to look at is forums.digitalpoint.com. Almost 50% people who participate in this forum are there to insert their links in footer or in postings. Though the forum has strict policies still they find a way around. For example there should a minimum number of postings before anyone can have links on their profile.
For that people there do "me too" posts.
"Me too" posts are junk posts where a poster wants to reply to a thread just for the sake of increasing his post count. If you have a look around that forum there are lots of guys who just talk in one line or two lines. They are there just for forum signature spamming. Having their website's URL in their signature helps, because search engines give benefit for links from popular sites. Digital point forum is a popular place to spam with your signature and these guys there do that regularly.
There are lots of methods used to insert posts in signature. There is a SEO company who hires freelancers to register profiles in forums and post only 3 posts. Motive of these posts is to spam the forum with signatures. They do 3 one or 2 line posts insert their website URLs in signature and leave.
That's nasty and there is one of the groups who bring major crap to this SEO industry. These search engine optimizers are hiring third world country people to spam forums to gain search engine benefit. It's just an example how powerful forum signature spamming is. Search engines are careful about this because they find signature spam a major hindrance to their algorithm. As of writing this article today digital point forum has got their PageRank reduced to PR 4. They were PR 7. It's an indication that Google is ready to take action against forums too for allowing excessive signature spamming.
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Sample e-mail for forum signature spamming |
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Other sites that refer to the same manipulation tactic are as follows |
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