Every website being created needs to have a domain name. Domain name is an identification label that defines a realm of administrative autonomy, authority and control in the internet. It is the basic essence of websites and without a domain a website simply cannot function or even exists for that matter. Domain names are hostnames to identify internet protocol (IP) resources such as websites. A website needs its unique identity to be recognized and used; search engine organizations make use of domain names to index several million websites.
The whole system of internet functions around domain names for websites. Domain names are used in various networking contexts and application specific naming and addressing purposes. Without a domain name a website doesn't have an address and it cannot be recognized or identified. They are organized in a subordinated manner and thus a DNS root domain consists of several levels which define the pathway for identifying a particular website address.
Individual host computer tied up to the networking service use these domain names as host identifiers or hostnames. Hostnames appear as a component in Uniform Resource Locators (URL) for internet resources such as websites. A good example of that would be en.wikipedia.org. To summarize a website becomes meaningless without a domain.
Parasite Hosting is the process of creating web pages filled with keywords that are entirely spammed on an older trusted domain. Once these web pages are ranked they can direct the traffic elsewhere. Most of these pages contain only one link for the user to click over to the desired page.
It is a technique employed by spammers and hackers to drive targeted traffic to one's website which becomes possible once you leverage the trust of an over trusted domain to rank in SERP's.
Parasite Hosting is a Black Hat SEO technique used in an unethical manner which heavily relies upon utilizing a older domain's inherent authority to create free blogs, wiki's, forums etc which is used for creating in content links or affiliate links to their respective websites. As an expert I have come across several spammers employing similar techniques for manipulating search engines to get a higher rank for their websites and earn more business out of it. As a result, in real time experience I have come across more spammer's websites being listed among the top 10 (about 6 to be fair) search result sets. This process of parasite hosting can also be considered as a unique way of link building for developing one's website performed in an unethical way by several spammers and hackers.
Parasite Hosting and its Advantages:
Before we get into the advantages faced by spammers and hackers due to parasite hosting you need to understand about Google Sandbox. Google Sandbox is nothing but a name given to the observation about the way Google ranks web pages in its index. Links which are put under the scanner by Google and weighted by its ranking algorithms, which are least improving their position in the index, maybe subjected to filtering by the search engine to avoid its full impact. The reasons for the search engine such as Google to take part in such a filtration process are active age of the domain which hosts that particular web page and competitiveness of the keywords used in the web page as contents.
The Google Sandbox usually refers to a period of about 3 to 4 months in the beginning of the web page's life where low authority incoming links are discounted and filtered making it difficult for the web page to rank further or higher for competitive terms straight away.
This implies some overhead on spammers, hackers and new website owners which is somewhat understandable as it is a way to avoid spammer's malpractices to gain more traffic for his new website in an unethical manner. It was an initiative taken by Google to identify spammers and eradicate mis-users of the World Wide Web.
However, though this step forward taken by Google curbed and refined the internet and search engine system for a while, spammers have adopted to it brilliantly with the help of parasite hosting. For a while the restraining terms laid by Google such as sandboxing effect kept these spammers and hackers off the radar and made a good way for several SEO firms, website owners and other web developing companies.
The concept of parasite hosting is based on the trusted old domain which is highly reputable and essentially doesn't fall under this filter restriction. With the help of parasite hosting theory spammers and hackers have found a loop hole into the system of search engine optimization and now they can host their websites on trusted old domains and avoid the scanner and filtration processes employed by Google. The biggest advantage of Parasite Hosting is the ability and the opportunity put in front of spammers and hackers to get rid of this checking and filtering system and still persist in the internet making more business by deriving traffic for their websites at the cost and plea of other website masters and SEO firms and web developing companies.
Parasite Hosting as a blackhat technique?
There is a debate whether to conclude the procedure adopted in the name of parasite hosting as blackhat SEO technique or not amongst several firms who are looking forward to purify the search engine ranking and information providing system.
If the spammers employs the tactics of buying an old reputable trusted domain to host his website and uses it for spamming links, of course parasite hosting becomes illegal and unethical and it should be considered as a blackhat technique.
But at the same time, it is not wrong to purchase an old domain for hosting and developing one's website by providing useful and meaningful contents and services to millions of web users. As long as the contents of the website serve to be useful, the technique cannot be considered as a blackhat SEO technique.
As a result many delegates are still yet to come to a full understanding about the technique employed and the argument stays one sided towards demeaning the procedure for the time being and the debates still continues.
Link Building in Parasite Hosting and the practice of a spammer:
Domain's reputation (if it is good enough) no matter how old it is plays a critical role when it comes to link building. Backlinks are very essential for a website to gain traffic and business. Backlinks influence search engines and it is an optimizing technique to be rated higher and ranked better. It gives the website the window of opportunity to be listed among the top few of the result set pertaining to the search text. Link building becomes flexible and easier due to the intrinsic value of the domain and its reputation.
Thus by parasite hosting, the website has wonderful opportunities and a platform for link building. Extrapolating the definition of its extreme article directories and other normal directories required for the domain's functioning is also a way of parasite hosting as you are putting contents on to the website relying on the ITS domain authority to make those links count for something.
Essentially if those contents are useful and informative, this practice is not considered to be wrong. However, spammers and hackers have exploited the vulnerability of search engines too much and thus it has been condemned even otherwise. Parasite hosting portrays a blurred shadow figure and has been considered as a platform for peddling drugs to under age dwarfs.
If you take time to analyze spam posts from these shadow peddlers you could figure out that most of the comments are from high authority sites.All a spammer does is buy a old trusted reputable domain, host his/her website, post spam comments or irrelevant contents, create sufficient backlinks, manipulates search engines for a good ranking and develops his/her business with much ease at the cost of SEO firms, genuine website owners and other web related companies. A spammer isn't bothered about whether a web user returns to his/her website or not. All he/she cares about is driving more traffic to their website and making money illegally and developing one's business.
Parasite hosting is not a blackhat technique 90% of the time and many website owners and SEO firms adapt the process for link building and developing their business. Of course it has a shady side to it, but it all comes down to how you adopt it and how you use your website to make business.
Parasite hosting is the process of hosting one's website on someone else's server without their consent. It gives a search engine benefit for every website and it is an optimizing technique which ought to be put to use in the right manner.
It is a strategy for increasing the search engine traffic to a website and all one needs to do is place or link or redirect the same on a highly valued domain page on which one can host a web page. Some sites and institutes allow people to host or create web pages on their server creating an opportunity to parasite host a web page whose sole purpose is to increase traffic to a given target. In the process at times the domain's policies and regulations can be exploited knowingly or unknowingly.
Parasite hosting has become very effective in manipulating search engines and optimizing websites. In spammer's context one can tell it is nothing but a creation of keyword targeted web pages on a legitimate domain. As they control the contents, they can rank for searches and redirect to traffic pretty conveniently.
Many websites allows you to create forums or blogs in them. And if the domain has a very high reputation, although your webpage in that domain wouldn't have a similar rank to that of the domain, it can be somewhat similar as search engines view the website's links as coming from a good background.
Spammers and hackers exploit this condition pretty well to develop their website, make more money and generate business. The end result of such practice is that I have come across 6 meaningless spammer's website being listed in the top 10 result set pertaining to any search text. This acts as a headache to many SEO firms, Web developing organizations, website owners and other multinational companies. It also amalgamates the search engine's purpose by degrading the quality of the result sets annoying the web users as they search for information using search engines.
Search engines are working towards curbing these practices and eradicate spammers and hackers, but is yet not fully successful in doing so.
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