101 Articles Video Optimization Spam
VIDEO OPTIMIZATION SPAM
Video Optimization is a wonderful marketing strategy for your website as well as business. The whole concept of developing one's business using websites depends upon the quality of the website and the amount of traffic it derives. Making use of videos to derive traffic is a great optimization strategy for improving your website rank. It gives you the opportunity to improve your website's quality as well as its rank and allows you to be listed higher among the result sets displayed by popular search engines pertaining to a specific search phrase or a keyword input by the web surfers.
These videos created by companies are nothing but an advertisement and marketing strategy that notifies millions of web users and makes them into a potential customer for the website. Internet has become a very powerful tool today. It is a wonderful social media for spreading awareness as well as information. Many companies get recognized and become reputed over the years by implementing these marketing strategies. Thus several genuine website owners tend to promote their business as well as their respective websites using video optimization strategies.
It is not a blackhat SEO technique. In fact it is a wonderful optimization strategy adopted by several website owners, SEO firms and other web developing companies to develop their business as well as increase their website's popularity. The moment the website becomes popular, automatically it would derive a good PageRank, traffic and millions of potential customers and wonderful reputation for the business company amongst communities.
However, anything overdone is a fraudulent and manipulative activity. The search engine algorithms are computerized and designed specifically to rank websites based on certain criteria's. The programs lack major human rationalization. They cannot judge with certainty and rather just follows certain set codes or procedures when it comes to ranking a website. And thus the criteria's are always vulnerable and liable to get exploited with much ease. Spammers and hackers specifically target that vulnerability to promote their websites in an unethical and manipulative manner.
Media is a very powerful tool that can influence people very easily and they are liable to fall for its traps. The spammers are quite intelligent enough to expose such vulnerabilities and manipulate both the search engines as well as people. Though originally video optimization was introduced as a good marketing strategy and accepted by search engines as factor that aids backlinks for ranking a website, the scenario has changed today, as questions about the validity of the ranking system has risen. Spammers and hackers have exploited the wonderful strategy to the fullest and made it lose its value. And now Google and other popular search engines are made to work on their ranking algorithms to make it more stringent and incorporate a rational behavior to these automated programs.
How spammers exploit Video Optimization Concept?
Spammers have been quite intelligent in combating every rule or criteria changes brought about by famous search engines for decades now. They have handled video optimization strategy pretty well and exploited the SEO technique to such extent that nowadays video optimization seems like a blackhat SEO technique.
As an expert on this field, it has been very easy for me to assess how they indulge in video optimization exploitation. For example, down below are certain tips regarding how they do it.
Creating videos that contain graphical links with fake titles allures people to the bait. These videos are junk videos that contain no useful information for any web surfer apart from the spammer himself. They are titled with a fake name that makes the video seem like appropriate and precise providing useful information. Once people read the title while they are looking for a particular video related to the title keywords, they find this junk video and end up clicking on it. They view the video, get confused with the inappropriateness and click on an advertised link given below the video for clarification. Doing so they end up at the spammer's website.
Trailer videos are very popular and commonly used as baits by spammers. They show a trailer about a particular movie which is just a few minutes clip and post a link next to a statement underneath the video "WATCH THE FULL VIDEO @" the particular link. Usually these videos are based on common likes and interests of millions of web surfers. They tend to get attracted and click on the links to reach the spammers website.
Thirdly, these spammers create several videos linking to the spammer's website and post it across several websites online that allows free posting of videos. Indirectly they create sufficient backlinks to the spammer's website. Backlinks play a very crucial role or a factor when it comes to ranking a website. It is a very important criteria checked by ranking algorithms to rate a particular website and without any rationalization or judgment, these algorithms just take these mere numbers and rate a website accordingly.
They contaminate websites that serve a very useful purpose of media marketing, they create sufficient amount of junk videos with backlinks to contaminate the search features provided by both search engines as well as media websites such as Google's YouTube. And the purpose these websites serve becomes amalgamated and inefficient creating nuisance for its users.
Eventually, the automated programs rate the website higher than other genuine websites due to the abnormal amount of backlinks it has, the amount of traffic it derives apart from annoying web surfers, and the keywords being stuffed inside such websites without providing useful or meaningful contents. As an expert, due to the same reason I was bewildered when I found that 6 out of the top 10 result sets provided by both search engines as well media websites such as YouTube was occupied by websites created by spammers. They generate more business for them.
These spammers do not worry whether a viewer who clicks on the spam links will revisit their website or not. The internet is a vast field and almost everyone uses it for finding information or purchasing products online. By exposing their spam websites using illegal and unethical SEO techniques such as video spamming, they lure the baits very predominantly and trap people who fall prey very easily playing on their vulnerabilities. As a result they are always bound to derive traffic from anyone. They amalgamate the search engine's purpose and make them produce inefficient results that annoy web surfers, other search engine users along with the search engine organization itself. Their unfair means adds additional overheads for genuine website owners, SEO firms and other web developing companies by taking away their opportunity to increase their rankings and be listed among the top in result sets. As a result these genuine companies lose business which hinders their development.
Today, Google and other popular search engines are pretty aware of the video optimization strategies. It hasn't blacklisted the whole technique as a blackhat SEO technique, but rather is trying hard to come up with algorithms that are able to analyze the backlinks properly regarding its validity and rate a website accordingly. However, for the time being, if a website is found to indulge in exploiting video optimization and creating junk videos of numerous counts and posting it everywhere, such a website will be eventually banned and thus it is advisable for website owners not to indulge in such activities.
As a web surfer, it is the responsibility of everyone who found such videos or end up in bad useless meaningless websites, to report to the concerned authorities. For example, if you find the video in YouTube, you can always report it there itself. You can always complain to the search engine authorities as well. E-mail facilities for registering complaints are also provided by search engine organizations such as Google.
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An example of video optimization spam.
