There are many ways to build backlinks to your site and if you have the money power, backlinks becomes easier and faster. One of the easy but effective ways to build backlinks is through sponsorship opportunities. By sponsoring an event or a project or a charity website, you can build relationship that can help you to request backlinks from their website.
Sponsorship can be just some money to them, in exchange for a link from their website, or build a website for them with your link on the bottom of their website. Usually non-profits websites are regarded high by search engines since they have strong backlinks from government sites and other organizations. When we get links from such powerful websites, search engines consider those links authoritative for a website.
Usually all paid links are not to manipulate the search engines. But there are SEO companies who act on behalf of clients to contact many charity organizations lure them with money and buy links on their site. Charity organizations don't have a lot of money coming from commercial activities and getting money easily by just adding a link on their site is easy money for them.
There are some non-profit websites flooded with junk links to pharmacy, casino, credit card, debt consolidation related websites. These websites though they are there, not for profit purpose but to sell links on their website popularity to make easy money.
Search engines consider all paid links to boost PageRank and search engine ranking are a type of search engine manipulation.
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Other sites that refer to the same manipulation tactic are as follows |
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