As the popularity of search engines grew many spammers tried every possible tactic to rank a website. They were even ready to go to the lowest of low levels to get traffic from search engines. Search engines drive almost 80% of all 1st time traffic to a website. It's very important to make search engines happy and get high rankings in search engine results.
Tactics used by search engine optimizers have gone down from white hat to grey to black to red hat. Spammers are ready to do anything for search engine top rankings. Result of this aggression is even the malware, scumware; adware industry has entered search engine optimization industry for top ranking.
Search engine optimization is done to the website and made to rank in top search engines and when someone clicks on the results these malicious web pages / websites will spread their malware or scumware to unaware people. Google and other search engines have methods to detect this type of spam and they mostly notify users not to click harmful results in search engines. Google has a warning "this website may harm your computer", When they detect any auto loading scripts that spread Trojans and viruses from that website. Trojans are meant to gain unwarranted access to your computer which they can use later to install and spread more virus or use the websites hosted in your system to spread their adware and malware. Cyber criminals are patient always, looking for opportunities to scam and install malicious code. Stats say that there is an increase in the rate of trusted websites spreading malicious code. Hackers gain access to trusted websites and install malicious code either to infect more users or install their Trojans in website users system to run pop-up ads or lure them to buying something crap online.
Hackers even build backlinks for the hacked sites which they use to spread virus. They use link injection attacks to include a bunch of spam links in forum software, blog platforms and those links will build link popularity for the malicious website. Cyber criminals are willing to do anything to make money online using scam SEO methods.
Images |
The above image shows a threat detected in a malicious webpage entered into by a user. These malicious web pages tend to destroy the system's resources or spread malware to cause damage to the data in the users system.
The image shows that a webpage links to another webpage which contains malicious code attached to it. This code ultimately spreads malware in the system and affects the search engine rankings by linking to other spammy sites. The spammy sites receive backlinks from the malicious websites.
Screen Shots |
The screen shot describes that creating web pages with malicious content is a blackhat SEO technique done to increase search engine rankings. Ultimately these pages are just spam pages with junk content and stuffed keywords.
The highlighted part in the above screen shot shows an example of a site that was infected with malicious java script code which causes damage to the user's resources.
What is malicious code?
Malicious code may be described as any code in any part of the script or software system that is intended to cause undesired effects, damages to a system or security breaches. Malicious code may cover a broad set of terms that follow such code to cause damage. Malicious code may include viruses, Trojan horse viruses, worms, malicious active content or malware.
Survey |
Graph |
The pie chart shows that 39% of all the malicious web attacks include data stealing code to cause harm to the search engines. It is also observed that 77% of websites contain malicious code, to increase search engine rankings. 70% of the top 100 sites are seen to have been hosting malicious content.
References |
Other sites that refer to the same manipulation tactic are as follows |
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