Similar to paid review pay per blog review or pay per post helps a website rank better by embedding a link inside the paid blog post. Blog are very popular tools these days and play a vital role in boosting a sites ranking. Blogs link out freely similar to Wikipedia and people like blogs for this important reason. When people are reading blogs they are not locked into a single page, they have the option to click on the links inside the blog post and navigate to different websites. Many websites make use of this power of blogging and approach bloggers to write a blog about their webpage or web site and they also embed their link / links inside the post. Bloggers rarely make money from their blogs so they are lured into these schemes. It's very difficult to get caught in Google's radar by doing this. But Google did realize this and they penalized many bloggers by reducing their PageRank or by dropping their search engine ranking.
There are websites that act as brokers which helps in facilitating advertisers to contact bloggers to write about their website. Some of these websites are still functional today and a primary example is payperpost.com which promotes blog marketing. Sites like payperpost.com provides advertisers option to directly contact bloggers and offer them a price to make them write about their website / webpage. This is a Search Engine manipulation tactic because it is very similar to buying links. According to me this is buying links in a gentleman way.
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Other sites that refer to the same manipulation tactic are as follows |
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