101 Articles Title - Meta tag Stracking
TITLE - META TAG STACKING
Every webpage must have a Meta title. Meta title plays a significant role in the perception of any website. In internet Meta titles are used by directories, web resources, and webmasters when they link to your website or webpage. A catchy Meta title sums up the contents of your website. If the same is found to be attractive, your site obviously is meant to be popular as it will be readily reviewed and favored by the sources mentioned above. A catchy Meta title really aids to the cause of search engine optimization as submitting links to directories, resources and other websites plays a significant part in the search engine optimization strategies.
Meta Title is the main header for your website. As a result the web users will also be able to see it when they search for certain phrases or information using the search engines. You can also use one of two keywords while declaring your Meta title as keywords play a very significant factor amongst search engine's ranking algorithms which will certainly be useful to boost your rankings in the result sets. This means more opportunities for attracting more clients and customers which in turn brings in more traffic to your website which helps you to develop your business and earn profits.
Meta titles are one of the first and most significant things search engines look for while determining and analyzing, indexing and ranking your website. It searches for relevance to the context and the services provided in your website and Meta titles gives them exactly what they need. Thus the more precise and solid your Meta title is, the better it is for your website to be ranked higher.
An effective Meta title tag will balance keywords pertaining to that website with being linear, concise and attractive to viewers.
Meta Tag stacking:
Various Meta tags cold be found out at your website's source code. Predominantly they will be at the top of your website's source code. The standard Meta tags are Title, Description and Keyword tags. Technically Title tag is not a Meta tag but both are closely related and associated. The Title Tag plays a crucial role when it comes to indexing your website. The spiders and crawlers employed by the search engines analyze the Title Tag before going any further to derive at a conclusion and rank your website accordingly. Thus it is the most important Meta tag among all the three mentioned above.
Crawlers employed by search engines crawls through your entire website via established links. Of course all of your webpages from your website will be indexed only if your site is navigable which requires proper structuring and linking to be identified by crawlers and spiders. Each and every single webpage is scrutinized separately, analyzed, indexed and ranked accordingly. The search engine will look through the page title to determine what the particular page is about and then check for relevance with its contents. It is also the first thing potential visitors will see when browsing through search engine listings pertaining to a search phrase or a keyword.
It is understandable that website owners tend to stuff in two or three keywords in their Title Meta tag as a search engine optimization strategy. We all know that keywords play a crucial factor in search engine ranking algorithm's analysis. Having a precise strong title enriched with one or two keywords obviously boosts that particular website's ranking enabling it to be listed among the top few in result sets drawn by search engines pertaining to a search phrase or a keyword. But as a website owner/developer always see to that you don't go overboard.
Search engines are pretty aware of the search engine optimization strategies. It allows these strategies to manipulate search engines for better rankings to an extent as it is understandable that every website seeks for that opportunity to be listed in the top 10 result sets pertaining to a search phrase. However, it is also aware of the various over exploiting methodologies. Spammers and hackers have persisted for several decades manipulating search engines and over exploiting the ranking algorithms ranking factors for a better ranking. As a result I have come across scenarios where 6 out of the top 10 result sets displayed by the search engines pertaining to a search phrase or spam sites or fake sites owned by these spammers and hackers.
Search engines have also taken counteractive measures by banning certain spam sites and purifying their search results and thereby improving their own efficiency. However, the battle between spammers, hackers and search engines still persists as spammers and hackers have always found ways to counteract the newer versions of algorithms for rankings released by search engines.
Keyword stuffing is one among the unethical manipulative ways followed by spammers and hackers to hack the ranking algorithms, manipulate search engines and make their fake websites rank better at the cost of many other genuine websites. As a result the efficiency of the search results comes under the scanner as web surfer's gets annoyed with the search engine's performance. Everybody wants useful information and the last thing they would want is to look at 6 spam websites being listed in the top 10 entirely unrelated and meaningless to the information they are seeking for. Keyword stuffing is considered as a spam irrespective of where it has been performed. It can be in contents, blogs, descriptions, titles etc and still only certain amount of keywords is acceptable for search engines. And if your website is found to have been getting involved in such activities, search engines will throw away your website from the index and ban it as well.
Most Meta tags are absolutely useless. They just end up giving a general notion of what the particular webpage is about. Another unethical factor that revolves around this context is that certain SEO firms charge for creating and adding Meta tags. Also many website developing companies tends to create a Meta tag for every possible factor pertaining to that webpage. However, most part of it is not considered by spiders.
Title Spamming:
Meta Tag spam is one of the unethical SEO tactics employed by some internet marketing companies. They are HTML content search engine spiders use to quickly create a reference and figure out the relevancy between the tags and the contents of your webpage. Certain companies engage in Meta tags "keyword" element with a long list of common repeated search phrases. They also repeat the same in "description" element of the Meta tags. They also engage in hidden texts and doorways to attract search engine's attention, influence and manipulate the same and get a better ranking which they don't certainly deserve. As a result they get more business out of their website at the cost of other genuine websites.
They also degrade the search engine's result sets efficiency creating issues for web surfers and obstructing them from finding valuable information. Meta Tags consisting of more than three keywords is considered as a spam automatically by the search engines. The immediate result is that your website will be thrown out and banned.
The Title Tag has to be brief, informative and precise and relevant to the contents of the webpage. Title Spamming largely deals with web related companies placing a long list of keywords in the title tags of the webpages their website constitutes. It is highly unethical and derogatory. It amalgamates the entire system and in turn the whole purpose of search engines itself. Title Tags are very important and it has to be handled properly. It enables search engine spiders and crawlers to identify webpages, study it and figure out what your webpage relates to. If it is handled carefully and done properly, it enables a clever internet marketing strategy for the company enabling it to further its business and making potential growth pretty much inevitable.
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Screen Shots |
Checklist of title tags:
The screen shot depicts the various guidelines that a title tag should follow
Keyword stuffing in title tags:
The screen shot is an extract from a site that talks about keyword stuffing in title tags and how it is the worst offence in search engines.
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Source Code |
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Working Examples |
The below mentioned image is an example of title tag spam, where the keywords in the title are repeated again and again. The spammer does this thinking that the rankings for his site will be improved but in turn the site is penalized.
The screen shot is an example of Meta tag spamming. Here in the source code it is observed that lots of junk and gibberish content is added in the Meta tag to manipulate the search engine rankings.
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References |
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Other sites that refer to the same manipulation tactic are as follows |