101 Articles Oneway Link Scam
ONE WAY LINK SCAM
One way links is the practice of having backlinks from website / webpage without linking back to the originating site. For long time search engines and users consider this as a valid method to rank a website. There are good, bad and ugly one way links, which is the problem search engines have to face. Worst search engine manipulation happens in one way links.
Buying text links, discussed in detail in a previous post, is a worst case example of one way manipulating links. Anyone with money can easily influence search engine results, just by buying few 1000 backlinks to their site. Due to the popularity of one way links people find innovative ways to abuse its power. What we call 4 way link exchanges, acts like one way links to a website. A link builder will send you a request to add his link to any of your website and will return by linking to any site you want from any of the sites you own. They might have some nice green on Google toolbar like PageRank 4 or 5 which will lure the site owner to provide the links.
Google's recent Feb 24th 2011 update killed many content blogs that never had any value than to make the linking site get some link power. By killing the blogs they also killed a lot of backlink power the main sites used to gain from them. This was a main strategy of many SEO companies. They setup small websites and blogs and keep adding regular contents to them and finally they end up adding their client websites to gain link popularity from these content sites / blogs. Now it's not working anymore. This update affected more than 11% of websites and search results.
Hackers and cyber criminals are well aware of the power of one way links. So they go to extreme steps to hack a server and inject their code into websites on that server. The code will be encrypted code with hidden links to either the hacker's websites or to places he has posted spam backlinks.
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Sample e-mails that request buying or selling one-way links |
From: Maria Scott <maria@mycollegesuccessstory.com>
Date: Sat, Apr 27, 2012 at 12:06 PM
Subject: Request for reciprocal links
To: webman@gmail.com
Cc:Krupa <krupa@dataone.in>
Dear Webmaster (or the person's name if you can find it on the site): or (if you cannot find a name and want to personalize it using Website name)
To: XYZ Website:
Hello. My name is Maria Scott, and I am contacting you regarding your Website (list name).
I'm working with MyCollegeSuccessStory.com to help announce the site's founding -- which is designed to help college students learn how to improve their study skills and better their academic performance. The site offers visitors a growing number of academic tools and resources, from articles and tips to student success stories. It also includes links to other valuable study skills Websites.
After having visited your site, I would like to request a link to MyCollegeSuccessStory.com from your links/resources/etc. page found at http://www.website.com/specificpage.html. To assist you with linking to our site, we have developed a Web page, which you can find here: www.college123.com
Please let me know if the above information provides you with enough information to review and consider our site for linking from your site.
If you require or request a reciprocal link, please email me with your link details and I will pass your request to our Webmaster for inclusion on our site. We already link to a number of academic success sites, which you can find here: www.123collegedata.com
Thank you so much for your time. All the best for continued success,
Maria Scott
MyCollegeSuccessStory.com
Empowering Academic Success
mailto: Maria (at) mycollegesuccessstory.com
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Screen Shots |
This image is an example of one-way backlink that a site receives from another site. Both the links named "Linux" are redirected to the same website.
This is a one-way link scam program where it provides various options to users to create one-way backlink sites with varied options. All the options mentioned are scam services that are done just to generate traffic and boost the search engine rankings. One-way link scam is a major technique that is followed by spammers to manipulate the search engines.
The below mentioned screenshot is an extract from a forum discussing the disadvantages of backlink scams. It is understood from the conversation that Google's panda update penalizes one-way backlink scammers.
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Working Examples |
Examples of sites that offer one-way backlink services.
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