101 Articles Spam On On-Page Elements
SPAM ON ON-PAGE ELEMENTS
An Overview of On-Page elements:
On-Page elements are those elements in a website that are directly under the control of the website developer. It is very prominent too when it comes to search engine ranking. However, these elements are not concerned at the time of ranking as they are very much subjected to keyword spamming and many more. Generally for a website owner to get and maintain a maximum efficient website using these on-page elements a SEO specialist would be of great help.
On-page elements play a very influential role in search engine optimization making your website search engine friendly which is highly significant in search engine ranking and SEO specialists are well versed in how the whole system works and thus it is always advisable to opt for their services when it comes to maintaining your website and getting maximum benefits out of search engines such as Google, Yahoo and Bing etc. There are many On-Page elements that can help to optimize your website. A SEO specialist considers all of them when it comes to optimizing strategies. Let's take a look into them before considering how hackers use them to provide headaches to many genuine website owners, SEO firms and other web developing companies.
Meta Tags:
Modifying the Meta tags is very crucial factor in search engine optimization technique. Meta Tags usually comprise of keywords, titles and general description of your web pages. A SEO specialist uses a web editor and goes through the 'properties' to make modifications to the Meta tags. Search engine ranking algorithms are basically designed to cater the ranking requirements and these requirements are specifically influenced by title, keywords and content. Thus a SEO specialist takes them into account with primary importance and first priority. Search engines make use of the data from Meta tags to index websites.
Headlines and Titles:
Optimizing strategy doesn't end with Meta tags. A SEO specialist then takes headlines and titles into account for improving the content and the quality of the website which influences the search engine ranking algorithms severally. SEO specialists ensure that the titles and headlines on your web page contain keywords that you as a website owner are targeting. Headlines are attention grabbers. More attention of the viewers is gained by these headers and thus it is very important that the headlines are precise, apt and informative so that people can get interested and sit through the contents. This eventually means more traffic gain to the website and thus better search engine ranking. The amount of viewers a particular website gets influenced the ranking strategy to be ranked better.
No flash on-page element:
Flash is an On-Page element that needs special attention. A SEO specialist gives particular interest to these flash elements and tries to avoid them at any cost. Flashes are generally bad in the eyes of search engines and thus if your website wants to have a better opportunity to gain in rankings, they should avoid these flashes. SEO specialists tend to avoid them for the benefits of the website.
Content:
The primary role of the SEO expert is to make the contents of the website both keywords optimized and informative so that it will be preferred to a larger extent by both search engines as well as viewers who visit the website. Ranking algorithms deployed by search engines takes keywords of a particular website which pertains to the search phrase into account while evaluating and ranking that particular website. The content and its information quality attracts more traffic if it is really good and in turn generates a overall good ranking for your website as traffic derivation is also an important factor when it comes to search engines and their ranking strategies.
Few more On-Page elements taken into account by SEO experts are Alt tags, URL structure, internal linking, keyword density, site maps, usability, track target keywords etc. These are the finalized stages attended by SEO experts to optimize a website and in turn, once the work is done, your website is bound to be rated well and assigned a good ranking by the search engines once indexing is done. However, the development and the improving the ranking of the website then onwards largely depend upon how well the websites are maintained.
One single spam element on your web page can destroy the whole purpose:
Your webpages at all cost must be free of spam elements before you get into search engine optimization. This is highly significant factor as it builds the roots or foundation of the website. The foundation upon which your website is built must be strong and spam free for efficient search engine optimization to influence the search engine ranking algorithms. If a single spam technique is used to build your website, all other search engine optimization techniques followed from there onwards becomes pointless.
Search engines take a look into your On-Page elements before passing on a judgment and rating your website as well as indexing it accordingly. Once search engines declare your website to be a spam source, you ought to remove the spam elements from your website for search engines to take another look into the On-Page elements.
Many websites can cause problems. Search engines consider the following as spam in your website.
Cloaking (web servers return different pages for search engine spiders and human web surfers).
Hidden texts (Texts that have similar color to that of the background color, texts in very small fonts, texts that have been hidden with CSS tags etc)
Also some Content Management Systems (CMS) used for developing and maintaining one's website create hidden sections. Many Content Management Systems makes use of CSS display: none technique to create drop down menus or other expandable webpage elements. Though these elements are not designed to mislead web surfers, search engines may interpret hidden texts as spamming attempts. Some Content Management Systems (CMS) make use of spider blocking software's which is interpreted as cloaking. Thus always make sure to check your server and your webpages at all times to identify such matter and eliminate that immediately.
It is very important to identify and rectify these spam elements on your webpage before accomplishing search engine optimization techniques. The moment search engines identify elements to be spammed knowingly or unknowingly they consider your website to be a spam source and wouldn't index your website nor rate them. The whole purpose of search engine optimization and developing one's business becomes meaningless and pointless as well if these basic necessities or requirements of a website are not catered.As a website owner or a developer of a website, it is very important that you focus upon the roots or foundation based on which the website is being laid.
A website however unique it maybe consists of certain similar factors. It contains keywords pertaining to that website, contents which provides information about the services or products or the basic building blocks of the website's purpose, Titles and headlines gains the attention of the viewers and makes them read through the contents and thus without them the contents are more vulnerable and eventually becomes meaningless. Titles give descriptions about the content within the article.
These factors basically are the front drivers and they drive traffic to your website. Based upon the traffic derivation and the popularity of the website, success of the website is determined. Of course these factors play an important role when it comes to search engine optimization by influencing search engine ranking algorithms. The optimization strategies adopted to modify these Meta tags, titles, headlines; contents etc are certainly ethical when they are not being over exploited.
Everything has a limit and the same applies here too. Search engines these days are well aware about the search engine optimization strategies to get a better ranking for the particular website and develop one's business.
When people indulge in activities such as cloaking, hidden contents, keyword stuffing, meaningless contents, and titles and headlines comprising of too many keywords to gain attention and influence search engine algorithms, using Adsense to their website's advantage in an unethical manner, search engines do find such malpractices over time and they render your site's authenticity. They ban the website which affects the website's purpose as well as business drastically.
On-Page elements are nothing but tools or building blocks that develop a website and maintain it sufficiently. When used well, they open wide areas of search engine optimization strategies allowing you to attain maximum benefits in an ethical manner and develop one's business. But when over exploited, it can lead to your own disaster. As a beginner you should able to understand these On-Page elements and modify them well to run your website, but not over exploit them either knowingly or unknowingly. Either ways eventually in time you will end up suffering.
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Screen Shots |
The screen shot depicts the entire major on page elements that are essential for search engine rankings. Often these on page elements are spammed by spammers in order to manipulate the search engine rankings.
Keyword stuffing:
Keyword stuffing is an example of on page spamming. It manipulates the content element by adding irrelevant keywords in order to get high rankings.
Hidden text in a webpage is also considered as on page element spamming.
Cloaking:
Cloaking is a technique where spammers show a different content to search engines and a different content to the users. This is a black hat SEO technique and is frowned upon by search engines.
Repeated keywords in Title:
This screen shot is also an example of on page element spamming. It shows that the title tag is spammed by adding repeated keywords in the tag.
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Working Examples |
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References |
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Other sites that refer to the same manipulation tactic are as follows |